Smith & Jones Partners with Connecticut Based Community Hospital

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Healthcare marketing specialists to help with brand repositioning

Sharon Hospital

We aim to help this organization break out of the woods as the region’s top community hospital.

Sharon Hospital, a 78-bed community hospital in Sharon, Connecticut, recently hired healthcare marketing agency Smith & Jones to help reposition its organization to better compete with medical centers in the Tri-State Area.

“We are excited to work with Smith & Jones to launch a new, competitive brand position and creative campaigns to support the new position. Our goal is to put our organization on the map as a well-respected, innovative community hospital and expand our customer base in the Tri-State Area,” Sharon Hospital CEO Peter Cordeau said.

Sharon Hospital has stayed true to its roots since its inception in 1909, delivering personalized and professional care to its community. The hospital continues to evolve and provide patients with the latest medical advancements in therapy, cardiology & cardiac rehabilitation, orthopedics, radiology, and Breast Center of Excellence. Additionally, it’s accredited by the Joint Commission on Accreditation of Healthcare Organizations, the American College of Radiology and the College of American Pathologists.

Smith & Jones’ account and creative teams are tasked with developing a strategic plan to align the brand, engage patients and inspire consumer loyalty. Through its tried and true process, the healthcare marketing specialists will help Sharon Hospital build a desirable brand and deliver tangible outcomes.

“Sharon Hospital is a seasoned care provider, backed by a compassionate, dedicated staff,” Smith & Jones CEO Mark Shipley said. “We aim to help this organization break out of the woods as the region’s top community hospital.”

About Smith & Jones
Smith & Jones is the marketing communications agency exclusively focused on hospitals and health systems that compete with academic medical centers. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Caroline Murray

Mark Shipley
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