Guidecraft Releases First Magnetic S.T.E.M. Toy for Toddlers, Grippies™ Builders

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Toy and Furniture company, Guidecraft, launches new magnetic toy system for toddlers that teaches multiple STEM skills and building concepts to children as young as 18 months.

Grippies Builders by Guidecraft 30 piece set, STEM toy for toddlers

Grippies Builders, STEM toy for Toddlers

"It is never to early too introduce fun toys to children that just happen to teach them valuable concepts while they simply play."

50 year-old American toy company, Guidecraft, has been making open-ended STEM toys for decades with or without the fashionable new acronym attached to them.

The latest addition to Guidecraft’s open-ended STEM building toy systems, Grippies™, is uniquely designed for toddlers’ hands to easily grasp to begin to introduce them at a very early age to the basic concepts of magnetism, engineering and geometry. This idea of introducing such a young child to a STEM building toy (while providing a variety of unexpected additional features and benefits) is generating wide interest in both the educational and consumer marketplace. These textured, colorful magnetic rods and balls combine tactile exploration, magnetic play and provide a fun, rewarding experience as kids first discover the joy of making a 3 dimensional object all by themselves.

When asked about teaching toddlers STEM (Science, Technology, Engineering and Math) skills, Gary Bilezikian, President of Guidecraft, said, “It is never to early too introduce fun toys to children that just happen to teach them valuable concepts while they simply play.”

Grippies™ are sold as 20 and 30 piece sets with a suggested retail price of $39.99 and $59.99. Developmentally appropriate for ages 18 months+. Available at Guidecraft.com and participating retailers.

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Alex Romano
Guidecraft
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