OfferCraft Signs Agreement with Southport Sharks to Deploy Gamification Software; Club Members Get New Ways to Win Prizes Such As Food, Tickets and More

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Southport Sharks, the largest Australian Rules Football Club in Queensland, is the first location in Australia to use OfferCraft’s patent-pending gamification system

Southport Sharks is the first location in Australia to use OfferCraft's gamification system

Southport Sharks is the first location in Australia to use OfferCraft's gamification system

We love offering our members and their guests fun experiences and exciting promotions. [OfferCraft] is yet another great reason to visit us.

OfferCraft announced the launch of new interactive incentives at Southport Sharks, the largest Australian Rules Football Club in Queensland, which hosts up to 20,000 visitors a week and has over 55,000 members. OfferCraft is a software company that helps businesses around the world to present their offers in the most memorable, effective way possible. Southport Sharks is the first location in Australia to use OfferCraft’s patent-pending gamification system to give away rewards to club members just for being at the property.

Southport Sharks members will now have the chance to play games to win prizes while doing everyday things at the club like waiting in line, watching a game, or having a meal. These games will be accessible across mobile devices, on digital signage, and via other channels.

“Our club is about having a great time,” said Paul Van Zijl, Loyalty and IT Systems Manager at Southport Sharks. “We love offering our members and their guests fun experiences and exciting promotions. This is yet another great reason to visit us.”

OfferCraft’s software platform blends gamification tools with deep insights into human psychology to deliver more engaging incentives that delight and entertain customers while driving more purchases and return visits.

“It’s been great to see the reactions from members visiting Southport Sharks,” said Aron Ezra, CEO of OfferCraft. “So much of what we do is based on a simple premise: people are far more likely to use an offer that isn’t boring and actually makes them smile. The team at Southport Sharks gets this — I couldn’t be more pleased that they are our first partner in Australia.”

For more information on Southport Sharks, please visit http://www.southportsharks.com.au.

For more information on OfferCraft or to request a demo, please visit OfferCraft.com.

About Southport Sharks
Southport Sharks has become one of the largest and most successful clubs in Queensland, Australia. The club has an exciting local history dating back to 1961. Participating in the Gold Coast Australian Football League and playing its home games at Owen Park, Southport Sharks quickly built up a reputation of a fiercely competitive and successful club. Since relocating to Fankhauser Reserve in 1988 and the introduction of gaming machines in 1992, Southport Sharks has experienced rapid growth in patrons and membership numbers. Southport Sharks currently boasts two bars, three lounge bars, two restaurants, a café, state-of-the-art fitness centre, multi-purpose events centre, kids club, gaming room, bottle shop and entertainment seven nights a week. A premier dining and entertainment destination, the club attracts over 50,000 members annually.

About OfferCraft
OfferCraft is a Software-as-a-Service company that helps organizations craft better offers. Inspired by behavioral economics and customer psychology, OfferCraft’s unique gamification software transforms traditional incentives into far more effective offers and rewards — ultimately motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation sensors to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, employee education efforts, surveys, coupons and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit http://www.OfferCraft.com.

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Dan Grech
OfferCraft
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Andrew Zurcas
Southport Sharks
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