Solving Communications Challenges in Student Enrollment by Uncovering Likes, Dislikes and Motivational Triggers

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Marketing Wiz and Mind Genomics Advisors finalize an agreement that launches Student Mindsets. Student Mindsets enables higher education brands, marketers, communications personnel, college recruiters, and admissions officers to establish more meaningful connections with prospective students by knowing what to say, how to say it and to whom.

With the growing trend of personalized experiences online and offline, Student Mindsets make it possible for colleges to build stronger connections by knowing what to say, how to say it and to whom.

The Student Mindsets Platform combines the science of Mind Genomics® with a unique automated omni-channel communications platform. The solution integrates with all Enrollment Management Systems, CRMs and existing Marketing Automation Technologies on the market today. Colleges and Universities can plug Student Mindsets into their existing technologies or implement the platform as a stand alone solution.

Colleges and Universities can implement Student Mindsets at college fairs and recruiting events, in websites and apps, on interactive displays and kiosks and at the start of campus tours.

“We’ve worked closely with the Mind Genomics Advisors team for the past 12 months to develop a solution that will help colleges and universities create a more personalized experience for students in the early college selection process. With the growing trend of personalized experiences online and offline, Student Mindsets make it possible for colleges to build stronger connections by knowing what to say, how to say it and to whom”, said Marketing Wiz’s executive director Craig Hall.

The Mindset Digital Delivery Platform for Higher Education uses a generic student mindset study that Mind Genomic Advisors completed in the past 2 years. The baseline study was used in a pilot program with National University to drive a 30% increase in matriculation. The Student Mindset Platform integrates the baseline student mindset study into a digital delivery system that provides prospective students with immediate access to the content they are interested in and then makes it possible for colleges and universities to follow up via mindset specific messages via text, email and retargeted display ads.

“Mind Genomics reduces the uneasiness associated with interpreting “Big Data”. While Big Data quantifies what people do, it does not identify WHY they do it. Mind Genomics empirically identifies those specific motivators that get people to say YES. These empirical insights are easy to incorporate into any existing sales, marketing or communication initiatives”, said Mind Genomic Advisors’ president Dr. Ken Rotondo.

From more information or to arrange interviews please contact Craig Hall by phone at (518) 857-8171 or via email at chall@marketingwiz.co

Resources:

Student Mindsets Product Page: bit.ly/1S4UaFc
Student Mindsets PDF Brochure: bit.ly/1VrvHiF
Empirical Insights for Higher Education White Paper: bit.ly/1PQMBR0
National University Case Study: bit.ly/1RUT41R

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Marketing Wiz believes people matter and that great brands operate with a deep sense of purpose which makes it possible for them to improve the lives of others in some large or small way. Marketing Wiz is a global marketing firm that focuses on four key areas of marketing support. They are strategic planning, marketing management, communications and data visualization.

Mind Genomics Advisors is in the business of providing prescriptive marketing and communication analytics for the purpose of influencing and motivating a variety of consumers, utilizing proven scientific and statistical procedures including, but not limited to, experimental design, regression analysis, clustering analysis and discriminant function analysis, empirically identifying messages which drives the behavior of targeted people.

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Craig Hall
Marketing Wiz
+1 5188578171
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@itmarketingwiz
since: 11/2012
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