Playwire Media Announces APAC Expansion Further Increasing Reach for Publishers and Advertisers to 250 Million Unique Users Globally

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EMEA/APAC EVP of sales James Haley to lead opening of offices in Australia

James Haley, EVP Sales, Europe/APAC
“After unprecedented success in Europe, APAC seems the next logical growth territory for Playwire,” said James Haley, EVP Sales, Europe/APAC.

Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced the company’s expansion into the APAC region with offices set to open in Australia in Q2 of this year. The expansion will be led by James Haley, who previously served as Playwire Media’s EVP of Sales in Europe, and who will now oversee sales teams in both Europe and Asia-Pacific. Taking over the responsibility for driving revenue across the European territories will be Tom Parkinson, recently promoted to Director of Sales in Europe.

“After unprecedented success in Europe, APAC seems the next logical growth territory for Playwire,” said James Haley, EVP Sales, Europe/APAC. “We’re already seeing great results in APAC, even without local representation. With over 7 million unique users in that region, I have no doubt that we can replicate the success we’ve had in Europe, Canada, LATAM and the United States.”

Playwire’s London-based European headquarters was established in 2012, and after tripling revenue during its first year of operations, continues to report significant year-over-year growth. With the expansion into APAC, Playwire Media significantly expands global reach for publishing partners and provides a 360 global campaign offering for advertising clients, with experts in each region to yield maximum results.

“As the global landscape of digital media grows increasingly flat, it’s incumbent upon leaders in the space like Playwire Media to provide partners and clients with the seamless ability to reach viewers in every region,” said Jayson Dubin, CEO, Playwire Media. “Given the success we’ve experienced under James’ leadership in EMEA, he is the ideal person to lead the next phase of Playwire Media’s growth into APAC and beyond.”

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About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.

Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in over 200 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information please visit and on Twitter @playwire.

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Mara Gordon
Playwire Media
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