Auberge Resorts Collection Appoints Scott Rohm Chief Operating Officer

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Rohm will oversee global operations and play a key role in the curating of new hotels and resorts as the company expands.

Scott Rohm

With extensive experience at leading international hospitality brands, Scott will bring practiced acumen to Auberge. His impressive track record and his passion for organizational culture will make him a valuable leader as we continue to grow.

Auberge Resorts Collection, owner and operator of boutique luxury hotels, resorts, residences and private clubs, announced today that C. Scott Rohm will join the company as Chief Operating Officer. In his new role, Rohm will oversee global operations and ensure the performance of the collection’s existing resorts and residences continues to uphold best-in-class standards. Rohm also will play a key role in the curating of new hotels and resorts as the company expands.

“With extensive experience at leading international hospitality brands, Scott will bring practiced acumen to our Auberge family,” said Reid. “His impressive track record of business and brand development and his passion for organizational culture will make him a valuable leader as we continue to grow."

Rohm joins Auberge Resorts Collection with more than 30 years of hospitality and development experience. He most recently served as President of SH Group, a start-up brand and management affiliate of Starwood Capital Group. While there, he led the launches of high-profile hotels such as Baccarat New York, 1 Hotel Central Park, 1 Hotel South Beach and the pre-opening development of four additional hotels. His responsibilities also included the recruitment of senior leadership at each hotel, employee development and public relations efforts.

Prior to joining SH Group, Rohm served as President of Turnberry Hotel Group in Florida, where he led the development of corporate culture and introduced strategic-planning and quality systems across the nine-hotel portfolio. He earlier served as Senior Vice President of Operations and Partner at West Paces Hotel Group (currently Capella Hotel Group).                                                                    

Rohm holds a Bachelor of Science Hotel and Restaurant Management degree from James Madison University in Harrisonburg, Virginia.

About Auberge Resorts Collection
Auberge Resorts Collection owns and operates a portfolio of exceptional hotels, resorts, residences and private clubs under two distinct brands: Auberge Hotels and Resorts, timeless luxury properties acclaimed for their intimate, understated elegance, and VieVage Hotels and Resorts, a new lifestyle brand that brings together contemporary themes of design, community and wellness in a fresh, active and social environment. While Auberge nurtures the individuality of each property, all share a crafted approach to luxury that is expressed through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. Properties in the Auberge Resorts Collection include: Auberge du Soleil and Calistoga Ranch, Napa Valley, Calif.; Esperanza, Cabo San Lucas, Mexico; Hotel Jerome, Aspen, Colo.; Malliouhana, Anguilla; Nanuku, Fiji; The Auberge Residences at Element 52, Telluride, Colo.; Hacienda AltaGracia, Pérez Zeledón, Costa Rica; VieVage, Napa Valley; VieVage, Los Cabos; and Auberge Beach Residences and Spa Fort Lauderdale, with several others in development. For more information about Auberge Resorts Collection, please visit http://www.aubergeresorts.com/. Follow Auberge Resorts Collection on Facebook at facebook.com/AubergeResorts and on Twitter at @AubergeResorts.

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Trisha Myers

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Rachel Farnham
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