Playwire Media’s Kids Club Forges Secure, Safe Community for Advertising to Children with Achievement of Highest Standard of Online Safety and Privacy Certification

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Ad platform has been certified kidSAFE+ and COPPA compliant by the kidSAFE Seal Program

Achieving kidSAFE+ certification and COPPA compliance was critical to our continuous efforts to provide a safe, educational and enjoyable online experience for kids and parents alike, said Jayson Dubin, CEO, Playwire Media.

Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced that its ad platform, Kids Club, has been certified kidSAFE+ and COPPA compliant, the highest standard of online safety and privacy granted by the kidSAFE Seal Program. Kids Club is now the second largest COPPA compliant children’s network.

“At Playwire Media, we understand and appreciate how sensitive marketing to children can be,” said Jayson Dubin, CEO, Playwire Media. “Achieving kidSAFE+ certification and COPPA compliance was critical to our continuous efforts to provide a safe, educational and enjoyable online experience for kids and parents alike.”

In order to achieve kidSAFE+ and COPPA certification, Playwire Media’s Kids Club demonstrated compliance with over 70 individual requirements related to safety and privacy, including COPPA and many best-practice safety standards (as applicable). Some of these measures include:

  • Measures to ensure ad content is age-appropriate and served in a manner compliant with COPPA
  • Procedures for handling advertising-related issues and complaints
  • Data integrity and security procedures
  • COPPA-compliant privacy policy
  • COPPA oversight and enforcement by the kidSAFE® Seal Program

“kidSAFE is thrilled to add Playwire Media to our growing network of trusted brands and service providers in the kids’ media industry,” said Shai Samet, Founder and President of kidSAFE. “We were highly impressed with Playwire Media’s commitment to creating and preserving a safe and appropriate ad service for its customers, especially at a time when monetization has become essential to the survival of kids’ online publishers.”

The kidSAFE+ and COPPA compliance seal is an FTC-approved “Safe Harbor” and COPPA certification program for which kidSAFE has also verified their compliance with additional "COPPA Privacy Rules". These rules are modeled after the Children's Online Privacy Protection Rule, a U.S. federal privacy law commonly referred to as "COPPA" or the "COPPA Rule".

About the kidSAFE Seal Program
The kidSAFE Seal Program is an independent safety certification service and seal-of-approval program designed exclusively for children-friendly websites and technologies, including kid-targeted game sites, educational services, virtual worlds, social networks, mobile apps, connected devices, and other similar interactive services and technologies. Visit http://www.kidsafeseal.com for more information.

About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.

Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in over 200 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information please visit http://www.playwiremedia.com and on Twitter @playwire.

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Mara Gordon
Playwire Media
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Elliot Schimel
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