Resourceful Business Adds Public Relations Capability

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Levey joins digital marketing agency to build strategic media relations

Resourceful Business
The addition of strategic media relations is a natural extension of our growing digital marketing work," said Ann Mills, Founder & Principal of Resourceful Business. "Her extensive PR experience positions our agency to add immediate value to clients.

Resourceful Business (RB) announced the appointment of Jennifer Goldberg Levey on April 25, 2016, to build public relations for the digital marketing agency. Levey will oversee the planning and implementation of strategic media relations, communications, marketing partnerships and other outreach efforts for Resourceful Business and its clients. Levey’s work will include making connections with traditional media, emerging and new media including social networks, blogs, forums, instant messaging, mobile marketing, and email marketing.

A native of New Jersey, Levey most recently worked as a Communications Specialist for TARA, Ink. Public Relations. In that capacity, she served as creative copywriter for luxury product brands and assisted in developing new strategies for press releases, social media and marketing materials. She also constructed targeted new business lead lists for outreach campaigns and events. Prior to TARA, Ink., Levey served as a freelance writer for numerous websites, online editor for The Nielsen Company, marketing and sales associate for Blue Star Jets, and internet marketing coordinator for Ensemble Travel. Levey earned a Bachelor of Arts in Journalism from Rutgers University, New Brunswick, NJ.

Resourceful Business is a digital marketing agency based in Summit, NJ. The firm specializes in content development, digital marketing and social media emphasizing integrated multi-channel, marketing strategies. RB was founded by Ann Mills who spent over a decade on Wall Street and went on to manage a successful retail business prior to launching the agency in 2010.

For more information, email info(at)resourcefulbusiness(dot)com, visit the Resourceful Business website or phone: (973) 218-6558.

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Ann Mills
@resourcefulbus
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