3radical Announces Record Year - Revenue More Than Tripled Year on Year

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Major new clients across Asia Pac and the UK achieve exceptional results using 3radical Voco

David Eldridge, CEO, 3radical

David Eldridge, CEO, 3radical

The platform is delivering exceptional engagement for Brands in Asia Pac and the UK, across vertical markets including Consumer Banking, Technology, Retail, F&B, Travel & Tourism.

3radical announced today that the year to 31 March 2016 was a record year, recording more than a three fold increase in revenue and quarter on quarter growth every quarter.

3radical Voco, the real time consumer and employee engagement platform that delivers individually tailored, relevant interesting and rewarding calls to action across a broad range of digital channels tailored to each individual, was licensed by a broad range of new clients in the period.

Whilst only recently launched in the UK, Brands using the platform already include British Land, Zizzi, Visit Scotland and Luxury Leisure. This adds to Brands in Asia Pac including DBS Bank, Dell, Six Capital, Anytime Fitness and National Pharmacies.

The period also saw the release of 3radical Voco 3 – enabling the same content to be automatically delivered across web, mobile web, facebook apps, email and other channels from a single marketers portal, as well as new machine learning and optimization capabilities.

The results delivered by the platform were recognized with multiple awards for 3radical clients, including DBS Bank and Dell. Awards won included:

  • Best Use of Games/Contests/Quizzes for Dell at the Mob-Ex awards
  • Best Use of Loyalty Related Technology for DBS Bank at the Loyalty and Engagement Awards
  • Best Direct Response Campaign for DBS Bank at the Mob-Ex awards
  • Excellence in Shopper Marketing for Dell at the Marketing Excellence Awards

“We are delighted with the rapid adoption of 3radical Voco across multiple vertical and geographic markets” said David Eldridge, CEO. “The platform is delivering exceptional engagement for Brands in Asia Pac and the UK, across vertical markets including Consumer Banking, Technology, Retail, F&B, Travel & Tourism. This is underpinning tremendous revenue growth for 3radical and record results quarter on quarter.”

2016 will see the company build on this success, with expansion of distribution for 3radical Voco through a rapidly growing partner network as well as directly.

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David Eldridge

Rayson Woon
@3radicalTweets
since: 11/2012
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