Immersive Play Announces Exclusive Limited Availibility of Aremi: The Magic of Gaia

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World’s First Augmented Reality Magic Cauldron Transports Kids to an Amazing Realm of Imagination and Sorcery; Immplay Innovates by Creating ‘Life to Toys’ Category

Immersive Play (Immplay), the developer of unique toys and entertaining kids content using cutting-edge technology, today announced that it will be releasing Aremi: The Magic of Gaia, the world’s first augmented reality (AR) magic cauldron toy, through a pre-order shipping for Holiday 2016 before its global distribution in 2017.

By utilizing the free app, social media and augmented reality with the Aremi cauldron, users can cast spells and create potions via tablets and smart phones that allow them to completely customize their own experience. As an ultimate achievement, players can even conjure a dragon, take a selfie with the dragon and send the image to family and friends.

Featuring the steaming, glowing, interactive cauldron — plus over 40 potion ingredients, wands, and tools — Aremi: The Magic of Gaia line creates a magical, immersive world that captures the imagination of children. The cauldron even lets kids “battle” and cast spells on each other.

“Aremi is the next phase in the explosive digital toys category as it takes traditional toy play patterns to the next level with innovative AR/VR tech and app features. We call it ‘life to toys’ because instead of taking the toy into a digital game (toys to life), we are taking the digital gaming experience to the toy, empowering physical play and getting kids outside the living room,” said Marco Carvalho, Co-Founder and CEO of Immplay. “We are disrupting entertainment, creating fully immersive experiences that take stories from the screen into life. With Aremi, magic feels real!”

Immplay is using an Indiegogo campaign for the Aremi: The Magic of Gaia line to enable select families to receive the magic cauldron for Holiday 2016 while others await the 2017 retail release. The Indiegogo campaign enables Immplay to create a community of kids, families and magic enthusiasts who will be the first to get the product, and create potions/spells that will be available content for the global offering in 2017.

Backers around the world can support the project at:

“By releasing Aremi exclusively to a limited group of impassioned supporters this holiday season, we’re hoping they spread the intriguing and creative world of magic to kids and families everywhere,” said Carvalho. “We want our supporters to enjoy making magical potions with Aremi, and share their unique spells and fun potions with others.”

The Aremi: The Magic of Gaia line represents the next step in Immplay’s evolution and furthers the company’s mission of creating products that boast unique features within the multibillion dollar “toys to life” segment while also maintaining compelling content and the mobile interaction that kids demand.

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Related Links:
Official Aremi Website:
Official Immplay Website:
Official Aremi Facebook:
Immersive Play Facebook:
Official Aremi Twitter:
Immersive Play Twitter:

About Immersive Play
Immersive Play (Immplay) is a new company focused on the development and marketing of entertainment products for kids, using cutting edge technology such as augmented and virtual reality within digital apps. Immplay’s mission is to elevate the “toys to life” category, developing products that harness leading technologies with mobile device apps and engaging children in entertaining applications of science and technology. Immplay’s cofounders have worked together since 2003, releasing kids' interactive products with original IPs as well as Hollywood studios' licenses in more than 25 countries, and receiving a Toy of the Year award in France, as well as the prestigious Endeavor Entrepreneur Award. The company is also a partner of and selected for the Amazon Entrepreneur Launchpad Tour.

Media Contacts:
Eric Wein
B/H Impact for Immersive Play
E: eric_wein(at)bhimpact(dot)com
P: 310-694-3130

Mark Karges
B/H Impact for Immersive Play
E: mark_karges(at)bhimpact(dot)com
P: 646-435-1662

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Francois Chang