Jackpocket App Launches the First Way to Play New York Lottery Daily Games on Your Phone; Lucky Birthday Feature Lets Users Discover How Lucky Their Birthday Is

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Jackpocket launches the ability for New Yorkers to play the daily Numbers (Pick 3) and Win 4 (Pick 4) representing nearly 60% of all NY Lottery sales.

Jackpocket, an innovative mobile app that lets users play the NY Lottery from their phones just released a big update to support two additional lottery games. Users now have the option of playing Numbers (Pick 3) and Win 4 (Pick 4) lotteries from their phones.

Jackpocket is the first mobile app to offer Numbers/Win 4, bringing the total number of state games they support to eight within the app. Combined, Numbers & Win 4 games account for nearly 60% of all draw games played in the state of New York. This launch marks the first time in US history lottery players can play a state’s daily numbers games via a mobile app. Users can try the app and get their first ticket for free by using the promo code “DAILY”.

Both of New York’s daily numbers games are drawn twice per day at 12:24 PM and 7:35 PM, and they give players a better chance at winning smaller prizes. Players can win up to $500 on the Numbers game and $5000 on the Win 4 game for a $1 wager. More information about these games can be found on the NY Lottery website.

To support the launch of the new daily games, Jackpocket is releasing the ‘Lucky Birthday’ campaign to bring a fun and personal experience to the lottery. Using Facebook Connect, ‘Lucky Birthday’ takes a user's birthday and discovers how many times and how much their birthday combination won in the last 15 years (Example: April 17 translates to 4-1-7 & 0-4-1-7). It provides a scrollable infographic and timeline full of fun statistics to see how their birthday and zodiac sign compares to others. The most interesting statistic showcases the numbers of days it's been since their birthday has hit which gets users wondering if their birthday is due. The campaign automatically creates a personalized video that is shared with their Facebook friends to illustrate how lucky their birthday actually is.

Jackpocket (iOS Version 1.5.0) gives users access to new games as well as other gamification features that weren’t previously available. It also includes technical improvements to make playing even smoother. Check out some of the new features offered:

  • Ability to play Numbers (Pick 3) & Win 4 (Pick 4) draw games.
  • Improved On-Boarding Experience for Users to Register.
  • Enhanced graphics and interface for app browsing and interaction.
  • The ability to fund their Jackpocket account directly from their bank or by using Bitcoin

“Since launching Jackpocket, by far the most requested feature has been to support the daily games. It required us to rethink the entire user experience and ensure lottery players would be super comfortable playing these new game formats. The ‘Lucky Birthday’ campaign is just the tip of the iceberg of what we can do to personalize and socialize the lottery experience for our users.” -- CEO Peter J. Sullivan III

To download Jackpocket 1.5.0 for iPhone visit the app store. Users on Android devices can download the latest version from the Jackpocket website. In order to play the lottery Jackpocket users must physically be in New York state when placing an order.

About Jackpocket

Jackpocket is a mobile lottery app based out of Brooklyn, NY that allows users to play NY state lottery games on their phones. The new app, which launched in September 2015, currently supports all eight state draw games including Mega Millions and Powerball. Users have the option of picking their numbers manually or selecting the “Quick Pick” option to randomly select their numbers.

The ‘Subscriptions Feature’ allows users to set their Jackpocket account to automatically make ticket plays when the jackpot reaches certain threshold amounts set by the user.

Users on Jackpocket can get their first ticket free by utilizing a promo code after downloading the app, and can buy additional tickets through the various payment methods supported in the app. Users are notified if they win so they don’t have to check their numbers. Winnings up to $600 are credited directly to the user's account where they can use it for future plays or withdraw to their bank. Prizes over $600 are sent via certified mail or claimed in-person depending on the user's’ preference.

Jackpocket operates as a service between the user and licensed retailer by purchasing tickets on the user's’ behalf from partnered retailers using a cutting-edge technology platform.

The app hopes to expand nationally in the near future by providing its innovative technology to help other states sell lottery tickets on mobile devices.             

Related Links:
Jackpocket Website
Jackpocket Lucky Birthday Campaign
Jackpocket Blog

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Peter Sullivan
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since: 04/2013
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