Innovative Router to Equip Local Businesses to use WiFi as Powerful Marketing Weapon

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Local business owners may soon be able to capitalize even more from offering free WiFi, if multicultural company, 12FreeWifi, achieves their Indiegogo campaign goal to fund their idea for an innovative router that acts as an automatic marketing tool.

The 12FreeWiFi box is a tiny router, providing Internet access to customers through a captive social login page. It offers a smarter WiFi and a marketing weapon for restaurateurs, hotelier, coffee shop owners and SME business owners who want to turn their free WiFi into an automatic marketing, CRM and SEO tool.

Indeed, the decision to offer free WiFi is a great investment for any businesses. However, apart from increased foot traffic and revenue, the service does not give businesses an opportunity to understand customers who use their hotspot. But the 12FreeWifi box will change all that. First, the router enables entrepreneurs to create a captive login page, choose their social networks, define a landing page for customers, and define some automations such as asking customers to rate services, thanking customers for business and sending emails days after a login to ask for a review.

The 12FreeWifi box is an effortless marketing gold for entrepreneurs. It offers several benefits including automatic collection of data, improved Search Engine Optimization for businesses and the capacity to improve social reputation by getting more reviews thanks to the dynamic customer relationship management tool.

Created by a mix of passionate web developers, web marketers and network systems experts from Thailand, France and New Zealand, the 12FreeWifi box is an effortless marketing gold for entrepreneurs.

When asked about the inspiration to create the tool, Company Representative, Xavier Bruzaud Grille, said:

"Entrepreneurs are often so busy in ensuring they offer quality services to their customers. We thought that for all the hard work that they invest, the least they deserve is smarter WiFi automation of all their customers' relations management, social network engagement and loyalty programs."

12FreeWiFi has a campaign goal of $30,000 USD, which will be used for firmware creation and upgrades, back-end and front-end improvements, several languages implementations and product tests with partners. Early backers of the campaign can access one of the routers and a 3 month subscription by donating just $59, but these perks are limited. There are also other perks for 6 month subscriptions starting from $99. 12FreeWifi campaign description is in 3 languages: English, French and Thai.

For further details about the campaign, visit:

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Xavier Bruzaud-Grille
since: 05/2014
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