Suzhou Tourism Announces Winner of European Sweepstakes

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Travellers to Holiday in Suzhou Following Completion of “The Great Suzhou Treasure Hunt” Sweepstakes

A view of the canals in Suzhou

Suzhou Tourism is pleased to announce the winner of its latest campaign to directly target European travellers – the “The Great Suzhou Treasure Hunt” sweepstakes, which ended on 30 April 2016. Generating interest from more than 3,000 entrants since it opened on 1 April 2016, the online promotion awarded two travellers (one winner plus one guest) a six-day holiday to Suzhou. The winner was chosen at random based on those who completed the interactive online scavenger hunt of Suzhou’s top attractions, allowing consumers to virtually tour the city. Details on the winner can be found at http://www.TraveltoSuzhou.com/Sweepstakes.

This once-in-a-lifetime trip is inclusive of return coach airfare, overnight lodging at one of the city’s top hotels, three meals daily, and a guided tour through the city each day. The itinerary will offer quintessential Suzhou experiences and feature visits to a selection of UNESCO World Heritage Sites such as the Humble Administrator’s Garden and Lingering Garden, as well as visits to Tiger Hill, the Suzhou Museum, Pinjiang Road, the Silk Museum, and Tongli, and authentic dinning at iconic restaurants such as Songhelou and Deyuelou. The trip is the ideal holiday adventure for anyone who wants to visit China and experience true Chinese culture.

Designed to keep consumers informed on the destination’s unique culture, cuisine, and heritage, this programme builds off an initial digital partnership with the BBC, which took place last year and resulted in sponsored content by the news organisation and a dedicated microsite for European travellers.

Travellers can stay connected with Suzhou Tourism throughout the campaign by visiting the destination website, TravelToSuzhou.com, “Liking” the destination’s Facebook page, and “Following” Suzhou on Instagram and Twitter.

About Suzhou
Suzhou, the "Venice of China," is known for its elegant stone bridges, canals, flowing water, and noteworthy architecture. Located in the center of the Yangtze River Delta, approximately 60 miles west of Shanghai, Suzhou is one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. The city boasts the beautifully manicured Classical Gardens of Suzhou, nine of which have been designated a UNESCO World Heritage Site. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums. As the largest industrial city in China, Suzhou is home to Suzhou Industrial Park (SIP), which boasts five-star hotels, the iconic Lake Jinji, and Asia’s largest Ferris Wheel. Travel to Suzhou is easily accessible via three convenient area airports with non-stop flights from North America: Shanghai Hongqiao International Airport (SHA) offers bullet train service to Suzhou, which is approximately a 50-mile, 30-minute trip; Pudong International Airport (PVG) is approximately 65 miles from Suzhou, an hour and half drive; and Sunan Shuofang International Airport (WUX) is approximately 14 miles from Suzhou, a 30-minute drive. For more information on Suzhou please visit http://www.TravelToSuzhou.com.

For more information on Suzhou please visit http://www.TravelToSuzhou.com, follow us on Instagram @visitsuzhou, Twitter @suzhouvisit and like us on Facebook at Visit Suzhou.

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Robert Einhorn
PHG Consulting
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