It's Back to Prison For This Entrepreneur And He Couldn't Be Happier

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Hair Illusion CEO and Former Convict Salvatore “Ronnie” Passariello to Share Personal Success Story with Inmates

Salvatore "Ronnie" Passariello

“I want people who experience hair loss to feel at ease knowing there is a product that will give them relief.” says Ronnie Passariello, Founder and CEO of Hair Illusion.

Salvatore “Ronnie” Passariello, Founder and CEO of Hair Illusion, is headed back to prison after having served six and a half years on a drug-conspiracy charge. But this time, it’s by invitation. On May 24 and 25, Passariello will be in South Bay, Florida speaking to inmates at South Bay Correctional Facility about his experiences in entrepreneurship and helping them with their own ideas through a mini “shark tank” program, modeled after the television show in which people pitch their ventures to business titans.

Passariello, whose company produces a cosmetic solution for balding and thinning hair, is a stunning example of an innovator who created a profitable business out of virtually nothing. He left prison with only the two boxes of clippings and notes on entrepreneurship he had accumulated and the knowledge that making it on the outside wouldn’t be easy.

“It’s hard to get a job out of prison,” he says. “I wore an ankle monitor and felt restricted. I knew I had to be self-motivated.”

So Passariello’s friend bought him a $200 laptop and put up a shower curtain to form a makeshift office in the back of his friend’s tanning salon. And he got to work.

Choosing a problem he was motivated to solve because he suffered from it himself, Passariello set out to create a product that actually worked. He put in 15-hour days developing and testing his ideas, and he hired freelancers to assist in web development. He also searched all over the world for the best manufacturers for his product. The result was Hair Illusion, a cosmetic treatment for thinning and balding hair. It met all of Passariello’s high standards: it’s quick and painless to apply, stays in place, and looks totally natural because it is made from 100% human hair.

After three years in business, Hair Illusion is on track to generate over one-million dollars of revenue this year. But for Passariello, the best part of the job is helping others regain their confidence.

“I love the countless emails we get from customers telling us how the product has changed their lives and made them feel young again,” he declares with pride. Now he hopes that recounting his story will help other prisoners in much the same way.

About Hair Illusion:
With years of experience, Salvatore “Ronnie” Passariello has created a solution to end hair loss issues. Hair Illusion is a cosmetic product made from 100% real human hair that allows men and women to conceal the appearance of thinning and balding hair, giving the impression of natural human hair. For more information, http://www.hairillusion.net.

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Tikiyah Overstreet
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