Luxury Auction Firm Receives National Top Honor, Auction Marketing Campaign of the Year

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Beth Rose Real Estate and Auctions is recognized by USA Today and the National Auctioneers Association for their Ridgeland Auction Campaign in Grosse Pointe Farms, Michigan.

Grosse Pointe Farms Auction Wins Marketing Campaign of the Year

“In our marketing pitch, we wanted to do more than sell the home; we wanted to sell the story. When we started implementing our marketing campaign, our instincts were right – the intriguing story had real marketing power."

Winners of the 2016 National Auctioneers Association Marketing Competition were announced last week. Rising to the top was luxury auction firm, Beth Rose Real Estate and Auctions.

The real estate auction firm was recognized with seven first place finishes and two second place finishes in the following categories: Development Land Real Estate Postcard (fist place), Recreational Real Estate Postcard (first place), Residential Real Estate: Traditional Postcard (first and second place), Development Land Real Estate Brochure (second place), Company Promotional: Give-away item (first place), Non- Traditional Marketing (first place), Digital Media Banner Advertisement (first place), and the top honor of Auction Marketing Campaign of the Year.

“It’s a privilege to be recognized among my peers for such a high honor, particularly for the Auction Marketing Campaign of the Year. My team strives for excellence in marketing, and this award exemplifies their hard work and enthusiasm for the auction method of selling,” Beth Rose said of the award.

“The effort employed a content marketing approach, that proved to effectively develop and pitch the property’s unique history in a way that resulted in consistent, widespread brand exposure, and a successful sale,” the National Auctioneers Association said in a release.

“In our marketing pitch, we wanted to do more than sell the home; we wanted to sell the story. When we started implementing our marketing campaign, our instincts were right – the intriguing story of an iconic Grosse Pointe Farms estate up for absolute auction had real marketing power,” said Beth Rose of her team’s approach to constructing their marketing plan.

Beth Rose and her team will be formally recognized during the NAA Marketing Competition Awards Reception in Grand Rapids, Michigan at the 67th International Auctioneers Conference and Show, July 19-23.

About Beth Rose Real Estate and Auctions
Beth Rose Real Estate and Auctions continues to be the leader is real estate auctions throughout Michigan, Ohio, and Florida. The Beth Rose Auction team has been a powerhouse in the auction market for decades. Much of their success is owed to teaming up with the top real estate professionals in the country to offer transparent and aggressive solutions to selling non-distress real estate. More information about Beth Rose Auction’s achievements, services provided, or key leadership can be found by visiting http://bethroseauction.com.

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