Mad Hippie Brings More of the Good Stuff to the Mass Market with Launch at Vitamin Shoppe

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Husband and Wife Owned All-Natural Skincare Line Achieves Nationwide Distribution with Leading Health & Wellness Retailer

Mad Hippie

We’re honored to now be in an esteemed retailer like the Vitamin Shoppe – their customers understand the importance of eliminating chemicals from their skincare routines and using what’s best for their overall health.

According to the Webster’s dictionary, a hippie is defined as someone who rejects established social customs. In an industry filled with chemical-laden beauty products, one company is going against the norm with a line of all-natural skincare that’s effective, afforable and most importantly, good for you: Mad Hippie. The rising star in the green space is proud to announce its latest retail partnership with the Vitamin Shoppe. Launching into 500 doors nationwide, the store will carry the brand’s extensive range of 100% safe and natural skin remedies, including creams, serums, facial oils, cleansers and sun protection.

After taking the natural market place by storm, Vitamin Shoppe marks Mad Hippie’s first foray into a more mass space. “People often associate the term hippie with a ‘flower child’ or nonconformist, and that’s a bit of who we are,” says Sam Stewart, co-founder of Mad Hippie, who created the line alongside his wife, Dana. “We’re going against the norm and making products comprised of scientifically-advanced formulas, but use the highest quality antioxidants, peptides and plant-based ingredients that are just safer for your skin. We’re honored to now be in an esteemed retailer like the Vitamin Shoppe – their customers understand the importance of eliminating chemicals from their skincare routines and using what’s best for their overall health.”

Founded on the notion of ‘mad’ scientists that consider themselves hippies, the Stewart’s saw a need in the market for a skincare line that was not riddled with products filled with cheap, unsafe ingredients. All 8 SKU’s in the collection start with a simple formula that is ‘more of the good stuff and none of the bad’ – antioxidants, peptides, bioavailable vitamins and alpha hydroxy acids, with no petrochemicals, parabens, sodium lauryl sulfates or synthetic fragrances. Most recently, the brand introduced their first ever chemical-free, all-natural Facial SPF.

In addition to availability in Vitamin Shoppe stores, Mad Hippie’s award winning collection can be found in natural retail locations across the country, including Whole Foods Markets, Mother’s Market & Kitchen, Lassens and more. The brand also prides itself on its commitment to environmental responsibility, switching to some of the only BPA-free, fully recyclable airless pumps on the market, to printing solely with soy ink and running its entire facility off alternative energy. Mad Hippie gives back to their furry friends, too, donating $1 from every web sale to The Wildlife Conservation Network.

About Mad Hippie
Mad Hippie offers an extensive range of natural, safe skin care products to protect the skin from the harmful effects of environmental factors. Their goal is to create the safest, most effective products on the market utilizing scientifically advanced actives coupled with Mother Nature’s finest antioxidants.

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Mallory Liebhaber
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