Acer has always focused on making technology accessible to everyone and we’re pleased that our alliance with Soles4Souls enabled us incorporate social responsibility into our marketing campaigns.
SAN JOSE, Calif. (PRWEB) May 31, 2016
Acer today announced the results of its partnership with Soles4Souls, raising $10,000 to bring new pairs of shoes to families in need. At events held recently in Seattle and San Francisco, Acer and Soles4Souls distributed 500 pairs of new shoes to these communities.
The Soles4Souls partnership tied into Acer’s holiday 2015 marketing campaign, “Dancing Elves.” Through a series of posts on Facebook, Acer engaged with its community by matching each “like” per post with a $1 donation to Soles4Souls. The campaign raised $10,000 for shoe donations, which will be distributed throughout 2016.
Acer and Soles4Souls held two at the YWCA Family Village Issaquah in Seattle and the Hamilton Family Center in San Francisco. At the Seattle event, they distributed 200 new pairs of shoes to members of the community along with 82 pairs of shoes to the Eastside Baby Corner. In San Francisco, Acer and Soles4Souls served 38 families with 120 pairs of shoes, with 130 more pairs to be provided at the Hamilton Family Center’s back-to-school event later this summer. Soles4Souls will also host additional events throughout the year to distribute more shoes in more communities with the $10,000 donation from Acer.
“Acer has always focused on making technology accessible to everyone and we’re pleased that our alliance with Soles4Souls enabled us incorporate social responsibility into our marketing campaigns,” said Richard Black, vice president of marketing, Acer America. “We are so pleased that our campaign helped fund this worthy organization that helps so many families in need.”
Established in 1976, Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people's lives. Acer's product offerings include PCs, displays, projectors, servers, tablets, smartphones and wearables. It is also developing cloud solutions to bring together the Internet of Things. Acer is celebrating its 40th anniversary in 2016 and is one of the world’s top 5 PC companies. It employs 7,000 people worldwide and has a presence in over 160 countries. Please visit http://www.acer.com for more information.
Soles4Souls is a not for profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith- based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance. Visit soles4souls.org for more information.
About YWCA Family Village Issaquah
The YWCA opens doors to opportunity and self-sufﬁciency for women and families facing poverty, violence and discrimination. With more than 100 years experience, the YWCA is the leading organization for moving women and families out of crisis and empowering them to achieve lasting independence. Visit http://www.ywcaworks.org/ for more information
About Hamilton Family Center
Hamilton Family Center’s mission is to end family homelessness in the San Francisco Bay Area. Visit https://hamiltonfamilycenter.org/ for more information.
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