Blueair Appoints Senior Executive to Build upon North American Growth

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Blake Bobosky joins the Air Purifier Leader as Executive Vice President, Sales and Marketing

Blueair today announced the appointment of Blake Bobosky to the position of Executive Vice President, Sales and Marketing at its North American operation, Blueair Inc. In this newly-created role, Bobosky is charged with continuing to advance the expanding U.S. footprint of Blueair AB, an international Swedish company that innovates, manufactures and sells its air purifiers in over 60 countries.

Under the leadership of company president Herman Pihlträd., Blueair Inc. has grown 60 percent in revenue, and has expanded its presence in the U.S. and Canada with national retailing partners Amazon; Bed, Bath & Beyond; Best Buy; Bloomingdale’s and Lowes.

“Adding Blake Bobosky to our team, with his 20-plus years of experience forging long-term partnerships, driving revenue growth and product marketing, signals a milestone in our North American expansion,” said Pihlträd. “In the past few years, to meet growing demand, Blueair has doubled its staff and opened two new U.S. warehouses. With Blake’s high energy and strategic direction, we will continue to increase our distribution, brand visibility and service levels.”

Bobosky joins Blueair Inc. from Conair Corporation where he served as National Sales Manager of Cuisinart & Waring Divisions. He is a well-versed, results oriented sales professional in the home improvement, personal wellness and home appliance categories. He has served as a member of the Blueair North American advisory board for the past 18 months and will take over as the highest ranking officer for Blueair in North America.

“This is an exciting time to be part of a global organization innovating around consumer wellness and smart home technology,” said Bobosky. “I want to be an advocate and leader in the Blueair Movement where everybody deserves the right to clean air and self wellness,” added Bobosky.

Some of Blueair’s innovations include:

  • Blueair Sense+ -- an intelligent, wi-fi enabled purifier as functional as it is beautiful. Available in five sleek colors, Sense+ quietly and efficiently rids the air of smoke, dust, pollen and other particulate matter, controlled through the wave of a hand or from the Blueair Friend smartphone app.
  • Blue by Blueair -- a highly-effective, stylish indoor air purifier ideal for young adults. Blue is made from completely recyclable materials and uses a washable fabric pre-filter, available in five trendy colors.
  • Blueair Aware -- a wi-fi enabled air quality monitor that quickly detects airborne particles, VOCs, carbon dioxide, temperature and humidity while sending real-time updates to your smartphone or Apple Watch.
  • HEPASilent® Technology – Blueair purifiers utilize a patented HEPASilent electrostatic and mechanical filtration process to capture 99.97% of airborne particles down to the 0.1 micron size – including allergens, pesticides, radon, tobacco smoke, lead and other VOCs – resulting in healthier air.

About Blueair
Blueair is sold in over 60 countries around the world and delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier. For more information, visit

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AlexaRae Antekeier
Finn Partners
+1 (312) 329-3913
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