SweetLeaf® Receives Highest Honor Set by Women for Outstanding Customer Experience

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Recognized with the 2016 Women’s Choice Award® as a Customer Recommended Stevia Sweetener

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As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor SweetLeaf® with the Women’s Choice Award® based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.

SweetLeaf received excellent survey scores, with the vast majority of customers rating the experience and overall quality of SweetLeaf Stevia Sweetener as “extremely satisfied.”

“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like SweetLeaf signify their commitment to empower women to make smart buying choices.”

“SweetLeaf is honored to be a Women’s Choice Award recipient. It is our mission to make the world a sweeter place by offering sweetener products that are better for the body, possess a trustworthy label, and help consumers reach their goals—whether maintaining their weight management or a lifestyle change, or just reducing or eliminating sugar,” said Carol May, President of Wisdom Natural Brands®, makers of SweetLeaf.

Female consumers represent a driving economic powerhouse, controlling 65%, or approximately $20 trillion annually, of global spending and more than 80% of U.S. spending, according to the Harvard Business Review and the Continuum's Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92% of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America’s Most Recommended brand by women.

Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer—women.”

SweetLeaf Stevia Sweetener has developed more consumer stevia products than any other sweetener brand. SweetLeaf is also the only stevia brand consistently winning international awards for taste and innovation.

Their line of stevia sweetener powders includes packets and shaker jars, which are available in a certified organic option and natural SweetLeaf Stevia Sweetener, both with no artificial ingredients, no calories, and no carbohydrates.

They also offer liquid sweetening and flavoring options. SweetLeaf Sweet Drops™, available in 2 oz. glass bottles featuring 20 different flavor choices, are a great option for adding delicious sweetness and flavor to beverages, food, and recipes. The five most popular flavors of Sweet Drops also come in BPA-free, easy-squeeze 50ml bottles with no calories, no sugars, and no artificial sweeteners.

Water Drops™ turn still or sparkling water into a tasty beverage that will make you want to drink more water. With just a squeeze Water Drops, in four fruit-flavored blends, make drinking those recommended eight 8-oz. glasses of water a day a treat rather than a chore. This alternative to juices and other sugary drinks contains zero sugar, zero carbs, and zero calories. Adequate hydration improves body and brain function, promotes beautiful skin, and aids in weight management.

SugarLeaf® is a premium blend of cane sugar and SweetLeaf Stevia® designed specifically with baking in mind. This product browns, bulks, and caramelizes like sugar but with 2/3 the calories of sugar. For chefs and home bakers alike, it proves to be an ideal choice for reducing sugar without losing the taste.

SweetLeaf is committed to developing and producing quality sweeteners women will want to share with their families, friends, and the important people in their lives. SweetLeaf is dedicated to bringing delicious and trusted sweeteners to kitchen tables around the globe to provide a sugar alternative with a non-glycemic response fit to meet a myriad of lifestyle needs.

“We are pleased to salute SweetLeaf for their focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.


Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the natural stevia sweetener with zero calories, zero carbohydrates, a non-glycemic response, no sugars and NO artificial sweeteners. The only stevia brand to be named a Top Wellness Company and to consistently win numerous global awards for taste and innovation, SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia® Shaker jars for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SweetLeaf Stevia® Sweetener is available in both natural and QAI certified organic. Offering consumers additional high-quality choices, SweetLeaf Organics are sold in 35 and 70 count packet boxes and shaker jars. SugarLeaf®, also by Wisdom, bonds SweetLeaf Stevia® and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking. SugarLeaf has 2/3 fewer calories than sugar. SweetLeaf® Liquid Stevia Sweet Drops™ add flavor without calories or carbohydrates to favorite foods and beverages. Sweet Drops™ also have NO artificial sweeteners. SweetLeaf® Water Drops™ add delicious natural flavor to plain or sparkling water. For more information about SweetLeaf products, recipes, the new SweetLeaf cookbook, Cooking with SweetLeaf Stevia®, and more, visit ShopSweetLeaf.com.

Wisdom of the Ancients® herbal teas, from energizing Yerba Maté Royale® to calming Rooibos and Sympacho®, are available in tea bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

Wisdom of the Ancients also produces Cream of Coco™, a natural, sustainable bar soap derived from Mbocaya, an edible nut grown on the Paraguayan coco tree. Cream of Coco is great for all skin types and is ideal as a face and body wash. It’s even gentle enough for hand washing delicate fabrics.

SweetLeaf and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf.com or at grocery and health food stores throughout the U.S. and Canada.

The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at http://www.WomensChoiceAward.com to learn more.


Erica Guzman | WomenCertified Inc.
Marketing Manager
T: (954) 922-0846

Barbara McFadden | McFadden/Gavender
T: (520) 882-6262
C: (520) 990-6040

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Taylor Bentall