Besides adding credibility to an attorney’s practice, these reviews provide a steady stream of fresh content to each attorney profile, which drives better search engine optimization and can lead to increased visibility.
New Providence, NJ (PRWEB) June 10, 2016
Martindale-Hubbell, part of the Martindale-Nolo Legal Marketing Network, has recently achieved a milestone with the online publication of its millionth attorney review, through Martindale.com, its business-to-business legal directory, and Lawyers.com, its consumer-facing legal directory. These industry-leading websites allow consumers to access reliable reviews of attorneys written by their peers in the legal profession and clients who have retained their services.
As the premier source for accessible attorney information for nearly 150 years, Martindale-Hubbell has changed with the times: what began as a single printed reference guide grew into an encyclopedic set of directories and finally a searchable online database. Today, consumers can access peer and client reviews quickly and easily on the company’s websites to locate professional and ethical attorneys.
According to Diana Schulz, Martindale-Hubbell’s president, the company has modified its approach to ratings, making it even easier for listed lawyers to receive reviews.
“Any rating system becomes more accurate and more trustworthy as the number of reviews increases,” said Schulz. If an attorney only has a handful of reviews, one complaint can skew the results. By making it easier for our clients to have reviews published — and not only ‘star ratings’ but the details of their reviews — we’ve helped our lawyers present a more accurate picture of their practices.”
Marketing research indicates that star ratings are the number-one factor consumers use to assess a business, followed closely by the quantity of reviews that business has garnered. In response, Martindale-Hubbell has changed attorney displays on Lawyers.com and Martindale.com to increase the visibility of peer reviews and provide added credibility to each lawyer's profile.
“The changes we’ve made help all of our attorneys, but especially those who have not amassed a great number of reviews,” Schulz noted. “Besides adding credibility to an attorney’s practice, these reviews provide a steady stream of fresh content to each attorney profile, which drives better search engine optimization and can lead to increased visibility.”
Martindale-Hubbell has been working to connect attorneys and their clients since 1868. Having built or hosted more than 40,000 websites for attorneys, they know exactly what it takes to successfully promote their services and grow their practice. They only work with lawyers. Their approach to attorney internet marketing is effective and proven; they understand the online legal marketing business better than anyone.