SKINNYPIZZA Continues Franchise Expansion in Philadelphia

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New York's healthier pizza sensation, SKINNYPIZZA® is expanding to the "City of Brotherly Love" with two separate multi-unit developers who will be bringing locations to Northwest Philadelphia and Central Philadelphia.

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SKINNYPIZZA stands apart by offering great pizza without compromise. I was amazed at the success they’ve had in crafting pizza with absolute goodness in a much more natural and healthy way. I want to be part of that.

Healthier New York pizza sensation, SKINNYPIZZA®, announced their continued expansion to “The City of Brotherly Love” with the addition of two separate aspiring multi-unit developers. Former Senior Vice President & General Manager for Siemens Financial Services and financial strategist John Sandstrom of West Chester, Pennsylvania is utilizing his considerable management and financial skills to develop locations in the Northwest Philadelphia market while the other planner Brian, will focus on more Central Philadelphia development.

John Sandstrom spent a lot of time looking at different franchises and wanted a franchise that has a clear niche in the market, a solid & energetic management team, and a vision to expand in a responsible way in support of the concept. Sandstrom said, "SKINNYPIZZA intrigued me with its focus on lower calories and natural ingredients. We all see the public health effects of overly processed & high calorie foods. SKINNYPIZZA stands apart by offering great pizza without compromise. I was amazed at the success they’ve had in crafting pizza with absolute goodness in a much more natural and healthy way. I want to be part of that."

The second developer, Brian and his wife were looking for business opportunities that represented a healthy lifestyle. Brian said, “We found SKINNYPIZZA and fell in love with the product and business. Not only did we find a great franchise, but also an incredible restaurateur and business partner in Joseph. Philadelphia is an amazing food town and we’re excited to be bringing SKINNYPIZZA to the city.”

SKINNYPIZZA Founder and CEO Joseph Vetrano said, “Frankly I couldn’t be more pleased to expand to Philadelphia with John and Brian. They both appreciate our healthier approach to great tasting Neapolitan pizza, pasta and sandwiches.” Senior company franchise recruiter Vince Blumetti said, “Both developers are just a great fit. In addition to their appreciation of our all-natural approach to pizza, both John and Brian are very bright business minds that fully recognize the strength of the brand, are incredibly professional, and have been a pleasure to work with. They are certain to quickly become close members of our rapidly growing SKINNYPIZZA family.”

The company continues to indicate that their expansion focus is said to be primary markets that support a healthier approach to great tasting New York style pizza, pasta, organic salads and farm-to-table greens. Company officials say they anticipate additional expansion this year with a growth rate of 6-10 domestic units, including locations in Greenwich, CT and Dallas/Ft. Worth. The company is now revealing aspirations of international growth as well.

ABOUT SKINNYPIZZA
After life-long experience with authentic Napoli-New York style pizza and over six years of research and development, SKINNYPIZZA is the New York Post's #1 rated, best tasting pizza that carefully uses a no-additive crust, USDA organic tomatoes, and hormone-free, nitrate-free toppings. SKINNYPIZZA, along with its staff Registered Dietician, serves only all-natural additive-free pizzas, GMO-free pastas, USDA organic salads, farm-to-table greens, high-fructose corn syrup free sodas, soups, sandwiches, and optional organic craft beers.

SKINNYPIZZA® is based in New York City at Brookfield Place, Two World Financial Center, 225 Liberty Street, Suite 251, New York, NY 10281. For more information visit: skinnypizza.com

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Becky Kopprasch
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