What homebuyers really want: exclusive WhatHouse? analysis

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A new survey from Whathouse.com has provided some fascinating data on the house-hunting wants and needs of visitors to the UK's leading new homes portal.

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"This survey has given us a real insight into the needs of the thousands of people who visit our website every day."

Visitors to the site who have signed up for property details from the site over a few days in June 2016 were questioned by the survey team on a number of topics.

Further questions to those in the survey focused on the other information that they were interested in that related to their property search. 41% were actively looking for mortgage advice (which is a need met generously by the website's thorough mortgage section and twice-weekly mortgage news and features), 31% looking for life insurance information and 28% were seeking a suitable conveyancer.

The full list of property-related topics and level of interest from the survey is:

  • Mortgages - 41%
  • Life insurance - 31%
  • Conveyancing - 28%
  • Removals - 15%
  • Flooring - 8%
  • Conservatories - 4%
  • Gardens - 3%

Respondents also indicated that they would be happy to receive advice and contact from WhatHouse? throughout their buying process.

Editor Keith Osborne says: "This survey has given us a real insight into the needs of the thousands of people who visit our website every day. It shows that the homebuying process isn't just about finding a great property - it's about information and insight, too, together with a host of other vital services in the finance, home improvement and logistics sectors. This has affirmed our belief that providing unique and high-quality news, advice and features to house-hunters every day is as important as having the latest properties listed."

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Keith Osborne
WhatHouse?
+44 7715117090
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