SweetFrog Launches Pokémon GO In-Store Takeover and Social Media Contest

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Leading National Frozen Yogurt Franchise Offering Discounts and Daily Prizes to Pokémon GO Users Visiting Their Stores this Week/Weekend

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...there is no limit to the fun our fans will have taking part in our national Pokémon GO takeover.

sweetFrog Enterprises, a leading national frozen yogurt franchise, has announced that it will host a Pokémon GO takeover from coast to coast this weekend (July 22-24) in all participating locations. From the time shops open on Friday, July 22nd to the time they close on Sunday, July 24th, Pokémon GO players nationwide are invited to come “catch ‘em all” at their local sweetFrog shop as they enjoy a discount on their favorite frozen yogurt treat that will be discounted according to the level they’ve reached in the game. These discounts are as follows:

  •     Level 1-5:    10% discount on one cup purchase
  •     Level 6-15: 25% discount on one cup purchase
  •     Level 16+:    50% discount on one cup purchase

In addition to the in-store promotion, sweetFrog will launch a social media contest on Wednesday, July 20th that encourages Pokémon GO players to share photos/screenshots of Pokémon that they’ve caught at sweetFrog shops using the hashtag #sweetfrogpokemon. Daily prizes including t-shirts, plush toys and gift cards will be awarded to randomly selected winners. The contest will run across sweetFrog’s corporate Facebook, Instagram and Twitter profiles until Sunday, July 24th.

“We’ve got shops across the country that have been designated as PokéStops and others that are located in shopping centers that have been designated as PokéGyms so there is no limit to the fun our fans will have taking part in our national Pokémon GO takeover” said Matt Smith, sweetFrog’s Chief Marketing Officer. “As a family and community-focused brand, we are thrilled to help our customers and employees take part in this fun international phenomenon. We’re excited to witness first-hand how Pokémon GO brings families and friends together while creating quite a buzz in our shops.”

For more information about sweetFrog Frozen Yogurt, the Pokémon GO takeover, and other customer-focused campaigns, please visit http://www.sweetfrog.com.

About sweetFrog Frozen Yogurt:
Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

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Media Contact:
Graham Chapman                                    
919-291-4984                                
graham.chapman(at)sweetfrog.net

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Pat Galleher

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