College Bookstores Increase Sales to Millennials using Catalogs.com Dynalog for Back-to-School Shopping

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Campus bookstores are preparing for the busy back-to-school retail season by rolling out digital catalogs that appeal to a generation of mobile-shoppers. College students are a leading demographic in online sales: discovering, engaging and purchasing using mobile devices.

UC Davis bookstore Dynalog
Dynalog makes college bookstores mobile for the Millennial shopper. - Richard Linevsky, Catalogs.com

Catalogs.com, the Internet’s most respected catalog shopping authority, is expanding the merchant base for the Dynalog dynamic catalog via college bookstore retailers. The highly interactive, responsive digital platform, with its elegant mobile interface, is perfectly suited for college bookstores to engage students, parents and relatives, faculty and alumni. Dynalog features an interactive discovery shopping solution that increases page visits and product views, resulting in higher sales.

Over the past few months, Dynalog has gained traction among college bookstores, including University of Colorado Boulder, University of Utah Bookstore, Auburn University, and University of California - Davis, because it is simple to update, mobile friendly, and increases sales. Mobile marketing is critical for retailers, especially those whose demographic skews young. Industry studies show Millennials and others who drive commerce with their purchasing power in the U.S. spend 51 percent of their time browsing on mobile devices.

Jason Lorgan, director of UC-Davis Stores, observes that the Dynalog digital catalog is an integral component in the university bookstore’s multi-channel marketing strategy.

“Dynalog enhances our ability to engage in and enhance school spirit and also provides our customers with a unique, enjoyable opportunity when they visit our webpage,” says Lorgan. “Dynalog exceeds the expectations of students and alumni - I don’t think it’s something they expect to see, and it makes a positive impression.”

With hundreds of retailers across a number of verticals, Catalogs.com continues to expand its presence and ROI-generating prowess to campus bookstores. Catalogs.com is making a push for the back to school retail season.

“The Dynalog platform – with its super contemporary interface and trendy interactive design, is especially appealing to retailers who need to reach and engage tech-savvy Millennials and Gen Next shoppers online – and these are the target audience of college bookstores,” says Richard Linevsky, president of Catalogs.com. “Interactive mobile and high-impact visual experiences – key features of Dynalog - are a quintessential piece of the back to school season for university students who are buying dorm decor, electronics, books, school supplies and spirit gear.”

In the sixth annual Back to School Trend Report on college market trends, PMX Agency found that online behavior has become mobile-dominant, particularly with Millennials — a generation spanning college students to [young] parents of small children. Linevsky projects that implementing a Dynalog during the busy back to school retail season can be a game changer for university bookstores.

Catalogs.com has been concentrating creative and development efforts in the Dynalog platform, continually refining it as is a versatile add-on to a retail website and a shift from outdated print catalogs, according to Linevsky. The Dynalog can be updated as new merchandise is added. Shoppers instantly discover and engage with a perpetually current mobile-friendly catalog.

About Catalogs.com
Catalogs.com has connected shoppers with the brands they love and the products they need since 1996. With the company’s newest innovation, the Dynalog, Catalogs.com provides easy, accessible and interactive shopping experiences for over 700 major and specialty retailers via mail, online and mobile platforms.

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Anne Rose
Catalogs.com
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