iGotcha Media Adds Virtual Reality Applications to its Offerings

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New technology provides basis for unprecedented customer engagement applications.

iGotcha Media, developers of high impact digital signage solutions and content, today announced the addition of virtual reality (VR) applications to its suite of service and product offerings.

Incorporating the new HTC Vive virtual reality headset, iGotcha Media applications allow users to enjoy an immersive experience thanks to true-to-life graphics, HD haptic (related to sense of touch) feedback and 360 degree tracking. This revolutionary technology converts a regular room into a 3D space where users may walk around and use motion-tracked handheld controllers to manipulate virtual objects.

“We are very pleased to be adding VR applications to our suite of offerings,” says Greg Adelstein, President, iGotcha Media. “We are currently working on customized applications for event marketing campaigns. Our clients will be able to offer amazing experiences to customers and prospects at events including tradeshows and in public retails spaces, such as malls. From our perspective, VR is a logical extension of the augmented reality (AR) applications that we have successfully developed for clients for several years. And, as evidenced by the incredible popularity of Pokemon Go, we know that the public appetite for these types of applications is immense! We believe that VR will provide an unprecedented opportunity for brands to engage customers. Furthermore, research suggests that this market will grow impressively in coming years. We look forward to launching our first VR application, for a longstanding client, this autumn.”

About iGotcha Media

iGotcha Media specializes in delivering turn-key digital signage solutions, including: hardware, software, installation, content development and network management. We help businesses achieve their digital signage needs, generate new streams of revenue, reduce costs and gather data. iGotcha Media’s clients include: Toronto Congress Centre, Cambridge Group of Clubs, Le Château, National Bank of Canada, Reebok, Rockport and Via Rail Canada. For more information, please visit http://www.igotchamedia.com, or call (416) 479-4155 (Toronto office) or (514) 448-4016 (Montreal headquarters).

Media Contact: Mark Lowe, PRagmatic Communications, for iGotcha Media. mark(dot)lowe(at)pragcom(dot)com / (514) 499-9632 / (514) 576-2519

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Mark Lowe
PRagmatic Communications
+1 (514) 499-9632
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