In Celebration of World Breastfeeding Week, Leading Lady Donates $250,000 in Nursing Bras to Breastfeeding Support Groups to Promote Breastfeeding Awareness Nationwide

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Leading Lady and Best for Babes team up to promote breastfeeding and support new moms with a landmark donation of 28,000 nursing bras and infant feeding resource guides to be distributed by breastfeeding groups including WIC, La Leche League, ROSE, BMBFA and KellyMom.

Leading Lady's Ultimate World Breastfeeding Week program provides support, education, resources and bras to breastfeeding moms.

Rhianna Mathias shares her breastfeeding success story as part of Leading Lady's World Breastfeeding Week initiative. Photo by JJ Lane of Be Lovely Photography, St. Louis

Our goal is to promote breastfeeding to all demographic groups, including new moms who are least likely to breastfeed.

Loving Moments by Leading Lady will be donating over a quarter of a million dollars worth of breastfeeding essentials to local chapters of WIC (the USDA’s Women, Infant and Children program), La Leche League, ROSE (Reaching Our Sisters Everywhere), BMBFA (Black Mothers Breastfeeding Association), and other breastfeeding support organizations throughout the country to celebrate World Breastfeeding Week, a global event that takes place during the first week of August. With the support of breastfeeding advocacy partner The Best for Babes Foundation and breastfeeding and parenting website, this donation of over 28,000 nursing bras and other breastfeeding essentials is to honor and provide the ultimate support to mothers who work hard every day to nourish their babies and contribute to a sustainable world.

“Our goal is to promote breastfeeding to all demographic groups, including new moms who are least likely to breastfeed,” said Mark Corrado, third generation owner of Leading Lady. “By donating these nursing bras to WIC and other breastfeeding groups, we hope to have more moms nursing their newborns.”

World Breastfeeding Week is a week-long event that supports breastfeeding, mothers, babies and the worldwide community. This year’s theme, Breastfeeding: a key to Sustainable Development, puts a global spotlight on the unwavering values Leading Lady promotes every day: improving nutrition, health and wellness; educating about the benefits of breastfeeding; respecting the environment; empowering women; creating social change; and brightening the future for children.

Leading Lady strives to support every aspect of breastfeeding as the very best nutritional, ecological, natural and cost-effective choice for mothers and babies with lifelong health benefits for both. Through supportive and affordable nursing products, breastfeeding education and advocacy, and reaching mothers at a grassroots level to encourage and applaud their breastfeeding journeys, Leading Lady fosters respect and caring within the breastfeeding community.

The donation of over 28,000 Loving Moments nursing bras and other essentials will be distributed to hundreds of community breastfeeding groups affiliated with WIC, La Leche League, ROSE, BMBFA, The Big Latch on and others with the help of The Best for Babes Foundation and All of these breastfeeding advocacy groups were encouraged to submit breastfeeding success stories and photos that Loving Moments by Leading Lady will share on and through its social media channels.

About Leading Lady
Leading Lady is a premier nursing and full figure intimate apparel company dedicated to creating comfortable, affordable, stylish bras and camis. Family owned and operated since 1939; Leading Lady has been supporting breastfeeding moms and babies for over 77 years. Leading Lady is an innovator in maternity and nursing intimates that help new and expectant moms nourish and nurture their babies. Visit for additional information and follow us on Facebook, Twitter & Instagram @LeadingLadyBras.

About Loving Moments
Loving Moments by Leading Lady features maternity and nursing apparel for every occasion, from pregnancy through nursing. Loving Moments is the intersection of quality nursing essentials and an exceptional value. Visit for additional information and follow us on Facebook and Instagram @LovingMomentsBras and Twitter @LovingMomentsBr.

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William Mahar
Leading Lady
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since: 12/2010
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