Helix Education Leads "Recruit to Retain, Retain to Recruit" at Campus Technology 2016

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Institutions Learn How to Apply Retention Data to Recruit the Most Ideal Prospective Students

Helix Education provides colleges and universities a comprehensive suite of technology and services to power data-driven enrollment growth 8x faster than the industry average.

"Putting an equal emphasis on retention during the recruitment process increases the likelihood that you are enrolling the kinds of students who have the highest propensity to stay engaged and graduate," said Horn.

Enrollment growth metrics become that much more powerful when the students enrolling are also being retained through graduation. Yet, often times colleges and universities find that their recruitment and retention efforts are operating independently. In an insightful session at this week's Campus Technology 2016, leaders from Helix Education and Brenau University will shed light on what it means to align admissions requirements and retention analytics, giving institutions tangible strategies to retain more of the students they worked so hard to recruit.

In today's complex higher education market, degree completion is far from a given. In fact, nearly half of students who start don't finish in a timely manner, if at all. Featured in the IT Leadership and Policy track on August 4th, "Recruit to Retain, Retain to Recruit: Using Data to Complete the Other Half of Your Enrollment Growth Story," will help institutions reprioritize retention as an enrollment growth issue. Sarah Horn, VP of Retention Services at Helix, and Dr. Crystal Toombs, Associate Provost for Adult and Graduate Studies at Brenau University, will show attendees how to apply retention data to pinpoint success factors and red flags, predict who will likely succeed, and recruit those prospects who are an ideal fit.

"Retention data is one of the best indicators institutions have to tell them exactly who is succeeding, and there should be a direct correlation between this information and the kinds of students they are recruiting," said Horn. "Putting an equal emphasis on retention during the recruitment process increases the likelihood that you are enrolling the kinds of students who have the highest propensity to stay engaged and graduate. After all, when recruitment and retention efforts work hand in hand, more students can achieve their academic goals and more institutions can grow in a sustainable way."

Campus Technology 2016 kicked off August 1st in Boston. The event draws chief information officers, vice presidents of technology, and other executives, as well as a variety of academic and technology professionals who are working to manage resources effectively, build seamless networks, and create new educational and enterprise models for the future.

About Helix Education
Helix Education provides colleges and universities a comprehensive suite of technology and services to power data-driven enrollment growth 8x faster than the industry average. The company’s three solutions — Outsourced Program Management, Enrollment Marketing and Retention Services — have successfully helped institutions find, enroll, retain, teach and graduate post-traditional learners for more than 30 years. Its enrollment growth solutions are powered by a proprietary technology ecosystem that aggregates data across the student lifecycle to better understand an institution’s best-fit students’ journey, and implements actionable intelligence to improve outcomes for students and institutions alike. For more information, visit http://www.helixeducation.com.

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Kristi Emerson
Helix Education
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