Yamaha ‘Piano Pros’ Sales and Product Training Program Strengthens Music Dealers’ Success

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Training offers dealers a higher understanding of and appreciation for the unique “DNA” of Yamaha, as well as its unparalleled global influence

Yamaha Piano Pros Training Event

"Yamaha Piano Pros represented the best investment of my time in quite a while," said Dennis Hagerty, president of Keyboard Concepts in southern California.

Reinforcing its commitment to the success of its dealer base, Yamaha Corporation of America is conducting “Piano Pros,” a series of solutions-oriented sales and product training sessions at the company’s Buena Park, California headquarters.

More than 160 music dealers from across the nation are gathering to take part in the multi-day course, being held in four separate sessions during July and August of 2016. Training includes hands-on labs and sales demonstration techniques, sessions covering web-based and traditional marketing, as well as social media and music technology apps. The program also marks the launch of a new curriculum, which was structured by customer-oriented solutions, instead of specific product lines.

Training is divided into two key components: one day-long session devoted to the company’s digital pianos, including Clavinova CVP and CLP series, while the second full day of training covers the company’s wide range of acoustic piano products. That session features training on the multiple iterations of the Yamaha acoustic piano line, including the acclaimed CF series, the award-winning Disklavier line, Silent series pianos, as well as TransAcoustic and AvantGrand hybrid models.

A key objective of the training is to offer dealers a higher understanding and appreciation of the unique “DNA” of the company, as well as its unparalleled global influence. As the world's largest manufacturer of a full line of musical instruments, Yamaha drives innovation and shares industry-leading technology across numerous product lines, including keyboard, band and orchestral, sound reinforcement, commercial audio and home entertainment products.

“Yamaha Piano Pros represented the best investment of my time in quite a while,” said Dennis Hagerty, president of Keyboard Concepts in southern California. “It was two days of intense, thorough and inspiring product training that you just cannot get at your store. Above all, it reminded me why the music business – and in particular selling Yamaha products – is so much fun!”
 
The training sessions were also supplemented by enjoyable and informative evening entertainment and social activities. This included the Disklavier ENSPIRE Launch, which offered many dealers the first-ever opportunity to see the seventh-generation Disklavier in action at the Cerritos Performing Arts Center. “Yamaha Cabana Night” featured American Idol top-24 semi-finalist Adam Lasher, who demonstrated and performed on the Yamaha SILENT guitar.

Finally, Game Show Night offered dealers the chance to test the knowledge they’d gained during the training sessions in an exciting game show event, complete with video kiosks, buzzers and a professional game show host. Teams competed for cash gift cards of different values, and of course, bragging rights.

“We've worked very hard to develop new programs that will benefit our dealers and their customers,” says Paul Calvin, general manager, Keyboard division, Yamaha Corporation of America. “Piano Pros truly demonstrates Yamaha commitment to them and the success of their business.”

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Peter Giles
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