KettlePizza Names Scales as Advertising and Branding Agency of Record

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KettlePizza, the world’s leading wood-fired pizza oven kit for charcoal style kettle grills and gas grills, announced today that it has retained Scales as its advertising and branding agency of record.

KettlePizza Names Scales Advertising and Branding Agency of Record

KettlePizza Names Scales Advertising and Branding Agency of Record

We are thrilled to team up with Scales, an agency whose work we have admired for some time and with whom we are primed to take advantage of a truly important juncture in the evolution of our company.

KettlePizza, the world’s leading wood-fired pizza oven kit for charcoal style kettle grills and gas grills, announced today that it has retained Scales as its advertising and branding agency of record.

Known for its insightful strategies and boundless creativity across a variety of capabilities and industries, Scales will develop and execute a comprehensive brand building campaign designed to maximize awareness of KettlePizza’s various product offerings among grilling aficionados and the public in general.

Commenting on the partnership, KettlePizza President Al Contarino stated, "We are thrilled to team up with Scales, an agency whose work we have admired for some time and with whom we are primed to take advantage of a truly important juncture in the evolution of our company. Over the past few months, we have proudly rolled out our ‘Made in the USA’ products in Walmart stores across the country, introduced a new pizza oven kit specifically designed for the millions of gas grill owners, and partnered with multi-channel retailer HSN to offer our products on HSN.com. Not only will Scales play an instrumental role in maximizing these initiatives, but will ensure that our brand messaging is on point across all facets of our business."

"Over the past five years, KettlePizza has done a tremendous job of building a loyal customer base due primarily to a product that works as well, if not better, as the company promises. Our objective is to take that grassroots passion and ensure that it is properly conveyed across all brand building mediums, from packaging to ad campaigns to social media and so on," added Scales President Walt Larsen.

About Scales
Scales is a full-service agency that has been moving brands forward for over 40 years. Headquartered in St. Paul, MN, Scales has built its reputation based on its expertise in a number of key areas including brand strategy and messaging; print advertising campaign execution; digital advertising; social media; website and packaging development; and event marketing. Recent clients include 3M, Yeti, Tub O’ Towels, Latchways, and Big&J, among others.

About KettlePizza™
Founded in 2010 by inventors and entrepreneurs Al Contarino and George Peters, KettlePizza™ is an All-American small business success story. From humble beginnings in Al’s barn to distribution partners across the country and around the world, KettlePizza offers grill aficionados and families that enjoy home cooked meals or entertaining friends an authentic wood-burning pizza oven experience. KettlePizza has multiple patents pending, was named 2013 Retailers Choice Award at the National Hardware Show, and has recently featured in such media outlets as Forbes.com, The Robb Report, CNBC.com, Steve Harvey, Men’s Journal, the Boston Globe, and numerous others. For more information, visit KettlePizza.com.

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Clint Cantwell
SIDE Ink
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