Erik Martinez, Dedicated Digital Marketing and Analytics Expert, Joins CohereOne as Partner

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Erik Martinez, an expert in digital marketing and analytics, has joined CohereOne’s premier consulting team. For over twenty years, since the earliest days of ecommerce, he has managed the direct and digital marketing programs for multi-channel retailers in many niche markets.

Being able to focus on fundamentals allows us to help clients elevate their game and compete more effectively

Erik Martinez, an expert in digital marketing and analytics, has joined CohereOne’s premier consulting team. For over twenty years, since the earliest days of ecommerce, he has managed the direct and digital marketing programs for multi-channel retailers in many niche markets. He will help CohereOne’s clients maximize their sales through the optimization of their websites and digital customer acquisition programs.

Martinez said, “We specialize in helping customers minimize friction in the shopping process as well as improving customer experience online. Clients often struggle with analysis and investing in marketing programs, so we provide strategic guidance regarding how much money and time to spend on SEO, paid search, etc. We also focus on creating customer-facing content that’s useful and meaningful.”

Martinez goal is to always surpass client expectations. Many of the clients he works with have seen double-digit growth by implementing a digital acquisition strategy he has crafted. 

CohereOne President Tim Curtis said of Martinez’s arrival, “Erik’s skills in digital marketing, analytics, and leadership complement our omnichannel services excellently. His extensive professional network as well as his team-oriented approach make him a perfect fit to help us generate extraordinary returns for CohereOne’s clients.”

Martinez is also enthusiastic about working with CohereOne, saying, “CohereOne is capable of delivering multiple direct services so that when the opportunity comes to do something great, they’re ready. I have peers I can lean on and who can lean on me to make the best decisions on behalf of our clients. Being able to focus on fundamentals allows us to help clients elevate their game and compete more effectively.”

Martinez joins a powerful team of consultants that continue to drive CohereOne’s rapid growth as the most capable omnichannel marketing agency in the U.S.. CohereOne provides consulting and best practice reviews in the areas of brand, merchandising, creative, and marketing both in print and digital media. You can learn more about CohereOne and other members of its consulting team by emailing info(at)cohereone.com or visiting http://www.cohereone.com.

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Lydia Miner-Voigt
CohereOne
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