Girl Scouts Heart of New Jersey Announces Addition of S'mores Cookie to 2017 Cookie Lineup

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New Variety Commemorates 100th Anniversary of Girl Scouts Selling Cookies and Organization’s Historical Tie to the Campfire Treat

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“The Girl Scouts has had strong historic ties with S’mores, bringing memories of camping, fun adventures, and so much more," says Patricia Carroll, GSHNJ CEO.

Today, National S’mores Day, Girl Scouts of the USA (GSUSA) announced, in celebration of 100 years of Girl Scouts selling cookies, the organization will introduce two commemorative Girl Scout S’mores™ cookies. Girl Scouts Heart of New Jersey will add one of the new cookies to its 2017 lineup, where it will join classics like Thin Mints®, Samoas, and Trefoils®.

Girl Scouts Heart of New Jersey will offer a s’mores-inspired crunchy graham sandwich cookie with creamy chocolate and marshmallowy filling. The last new Girl Scout Cookies®, including the gluten-free Toffee-tastic, were introduced in 2015.

“We cannot wait to introduce the new Girl Scout S’mores™ cookie to our Girl Scout cookie fanatics, and S’mores lovers alike,” said Stephanie Quinton, Director of Product Programs. “The Girl Scouts has had strong historic ties with S’mores, bringing memories of camping, fun adventures, and so much more. We are so excited to be able to give our customers a delicious opportunity to taste our history and support our girls to grow their everyday leadership skills in Girl Scouting,” said Patricia Carroll, CEO.

This s’mores-inspired cookie made with specialty ingredients was created with emerging consumer trends in mind. It contains no artificial flavors or colors, high fructose corn syrup, or hydrogenated or partially hydrogenated oils. This newly introduced cookie is the first of its kind for Girl Scouts. Like other similar consumer products, the cookie could be priced higher than other Girl Scout Cookies, reflecting the cost of production.

To celebrate the new Girl Scout S’mores™ cookies, the organization will be prompting consumers to share how they “s’more” on social media, using #NationalSmoresDay and tagging @GirlScouts.

The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s. The organization was one of the first to publish the iconic recipe under the name “Some More” in a 1925 issue of Girl Scout Leader magazine and, then, as “somemores” in an official 1927 Girl Scout publication. The popular s’mores recipe is just one component of Girl Scouts’ longstanding commitment to the outdoors, a cornerstone of the organization that plays a vital role in girls’ leadership development. According to the Girl Scout Research Institute (GSRI) More Than S’mores report, there is a clear connection between outdoor experiences and girls' understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem solvers, all of which are traits needed for twenty-first-century leadership. When consumers purchase a box of Girl Scout S'mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl’s future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls.

Girl Scout S’mores give consumers another delicious way to support all the positive things girls do to impact their community—using their cookie earnings—like making a difference by getting involved in various community service projects to benefit the society and themselves.

To learn more about the new cookie varieties and find out when Girl Scouts will be selling cookies near you, visit or use the official Girl Scout Cookie Finder app, free for your iOS or Android phone or mobile device. For more information about Girl Scouts and how to join or volunteer, visit


About Girl Scouts Heart of New Jersey:

Girl Scouts Heart of New Jersey (GSHNJ) builds girls of courage, confidence and character, who make the world a better place by providing girls access to premier leadership programs and mentors throughout New Jersey. GSHNJ provides leadership experiences to over 20,000 New Jersey girls each year. For more information about the Girl Scouts Heart of New Jersey, please visit

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Kristen Kraemer
since: 08/2010
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Girl Scouts Heart of New Jersey
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