Our fans look for the BuzzBallz logo because it’s a guarantee of quality, so of course we’re very concerned about other brands/products out there that may create confusion among consumers and are hopeful that this verdict rectifies that.
Dallas, Texas (PRWEB) August 20, 2016
On June 10th, 2016, a Federal jury in Los Angeles returned a unanimous verdict holding that BuzzBox, a new supplier in the alcoholic beverage industry, used a logo that infringed upon the graphic trademark of the well-known liquor cocktail brand BuzzBallz. The crux of the matter was whether “BuzzBox” was confusingly similar to “BuzzBallz” as used on the products at issue. The jury found that, when viewing the products and respective marks as a whole, the stylized versions of the two terms were indeed likely to confuse consumers. Due, at least in part, to the testimony of BuzzBox Beverages, Inc.’s founder, Rod Vandenbos, that his company has never been profitable, the jury declined to award any damages in the case.
BuzzBallz founder and owner, Merrilee Kick, was cautiously optimistic in light of the jury's finding that BuzzBox's logo infringed upon BuzzBallz graphic mark. “We take enormous pride in the hard work and dedication that goes into making BuzzBallz a nationally recognized ready-to-drink cocktails powerhouse. Our customers are our best marketers, and we’re always hearing from folks who just discovered BuzzBallz and fell in love with our products,” said Kick. “Our fans look for the BuzzBallz logo because it’s a guarantee of quality, so of course we’re very concerned about other brands/products out there that may create confusion among consumers and are hopeful that this verdict rectifies that."
The case is styled BuzzBallz, LLC v. BuzzBox Beverages, Inc., et al. Case No.: 5:14-cv-01725 (United States District Court, Central District of California 2016).
BuzzBallz are delicious, ready-to-drink cocktails that can be frozen or chilled. They are a functional cocktail choice in an earth friendly container that is unbreakable. The unique plastic container is pool and beach-safe and perfect to toss in the cooler for tailgates, boat trips, and camping. BuzzBallz are kosher-certified, made with real juice, natural sugar (no high fructose corn syrup), and available at retailers nationwide. Learn more at buzzballz.com.