Suzhou Tourism Launches "Life in Suzhou" Twitter Contest

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Seven Winners will be Chosen for Creating the Most Unique Photo Captions

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Today, Suzhou Tourism launches the "Life in Suzhou" photo caption-driven contest on Twitter to support its efforts in reaching perspective North American travelers through its latest social media campaign, “A Curated Look at Suzhou’s Arts & Culture – No Visa Required,” which began in June 2016. This one-week contest is designed to educate travelers about Suzhou’s rich culture through vivid images to stir consumers’ creativity in coming up with the best photo captions.

Each day, from today until August 22, 2016, the Suzhou Tourism Twitter account will tweet out one photo depicting daily life in Suzhou and ask consumers to provide a suggested photo caption using the hashtag #lifeinsuzhou. Participants will have until 11:59pm EST each day to tweet their caption to be officially entered in the contest. The photos used throughout the contest will highlight various aspects of everyday life in Suzhou including street scenes, local foods, famous gardens, and more, all aimed at educating existing followers and prospective travelers about Suzhou’s rich culture. The contest will be simultaneously cross-promoted on Suzhou Tourism’s additional social media accounts, specifically Instagram and Facebook. The user who posts the best photo caption each day will be announced as that day’s winner at 9am EST the following day on Twitter. A total of seven winners (one each day) will win an artisan craft made in Suzhou such as a wooden fan, silk scarf, or embroidery. Winning captions and their corresponding photos will permanently live on the Suzhou Tourism website, TravelToSuzhou.com, when the contest has concluded.

The “Life in Suzhou” Twitter caption contest is the first of four online events to debut as part of the destination’s recently launched 12-month social media program. Each of the contests will aim to educate and engage users in a fun and captivating way about the elements that make up Suzhou’s local art and culture scene, allowing Suzhou Tourism to interact with consumers by focusing on vibrant imagery, engaging videos, and first hand experiences related to Suzhou’s key tourism offerings. Over the next few months, Suzhou Tourism will debut promotions on Instagram and Facebook.

About Suzhou
Suzhou, the "Venice of China," is known for its elegant stone bridges, canals, flowing water, and noteworthy architecture. Located in the center of the Yangtze River Delta, approximately 70 miles west of Shanghai, Suzhou is one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. The city boasts the beautifully manicured Classical Gardens of Suzhou, many of which have been designated a UNESCO World Heritage Site. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums. As the largest industrial city in China, Suzhou continues to develop, such as the Suzhou Industrial Park (SIP), which boasts five-star hotels, the iconic Lake Jinji, and Asia’s largest Ferris Wheel.

Travel to Suzhou is easily accessible via three convenient area airports with non-stop flights from North America: Shanghai Hongqiao International Airport (SHA) offers bullet train service to Suzhou, which is approximately a 50-mile, 30-minute trip; Pudong International Airport (PVG) is approximately 65 miles from Suzhou, an hour and half drive; and Sunan Shuofang International Airport (WUX) is approximately 14 miles from Suzhou, a 30 minute drive.

For more information on Suzhou please visit http://www.TravelToSuzhou.com, follow us on Instagram @visitsuzhou, Twitter @VisitSuzhou and like us on Facebook at Visit Suzhou.

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Robert Einhorn
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