New InfoTrends Study Identifies Growth Areas for Document Outsourcing

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InfoTrends is pleased to announce the completion of a new study entitled Service Expansion Opportunities for Document Outsourcing in 2016.

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Put simply, opportunities for service expansion absolutely exist.

InfoTrends is pleased to announce the completion of a new study entitled Service Expansion Opportunities for Document Outsourcing in 2016. Through 551 surveys of enterprises across North America and Western Europe, this study explores critical components of strong document outsourcing offerings, emerging services opportunities, market opportunities, and customer requirements in financial services, insurance, consumer packaged goods, and other vertical industries.

This study builds on insights from previous InfoTrends research, using the premise that the relevance of print-only outsourcing contracts is in decline.

“Enterprises are seeking external support for channel agnostic delivery of communications, as well as support through creative services, data management, analytics, and other value-added services,” explained Matt Swain, Senior Director of InfoTrends’ Customer Communications Services. “While document outsourcing providers often already have deep and long-standing relationships for print production, management, and mailing, it is critical for these providers to continue to evolve their business offerings to maintain margins and remain relevant.”

While there were notable differences across the regions, countries, and vertical markets in which InfoTrends surveyed, developing a seamless customer experience across all communications channels, improving predictive analytics, and developing a mobile communications strategy were viewed by enterprises as top priorities relative to their current strategic planning processes.

Put simply, opportunities for service expansion absolutely exist. This comprehensive exploration of enterprise outsourcing needs, the brand license that providers have to move into these adjacent markets, and the propensity for enterprises to outsource these services in the future is a critical strategic planning asset for market stakeholders.

For more information on this study, please visit us online or contact Deanna Flanick at 973 985 2431 or at deanna(dot)flanick(at)buyerslab(dot)com.

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Deanna Flanick
InfoTrends
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