Registration Now Open for the American Marketing Association 2016 Annual Conference in Orlando

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Registration is now open for the American Marketing Association's 2016 Annual Conference at the Loews Sapphire Falls Resort in Orlando, October 5 through 7. More than 500 marketers will come together to hear world-class speakers, and participate in interactive workshops, networking events and Growth Hack Live.

American Marketing Association Annual Conference

Registration is now open for the American Marketing Association's 2016 Annual Conference

AMA’s Annual Conference is going to be a landmark event for marketers to share, network, learn and identify approaches that can immediately be put into action.

The American Marketing Association (AMA) today announced registration is now open for the 2016 Annual Conference at the Loews Sapphire Falls Resort in Orlando, October 5 through 7. More than 500 marketers will come together to examine how other marketers are facing the 7 Big Problems of Marketing through business cases, pre-conference tutorials, networking opportunities and a live growth hack session.

The Conference will kick-off under the theme of “Answers in Action,” which captures the unique fusion between scholarly research and managerial relevance found only in the AMA community. 

“AMA’s Annual Conference is going to be a landmark event for marketers to share, network, learn and identify approaches that can immediately be put into action,” said Russ Klein, CEO of the American Marketing Association. “We have an impressive lineup of accomplished speakers covering topics such as customer experience, ROI and analytics, and marketing to millennials. We all look forward to their inspiring sessions and to learning best practices from these renowned sources.”

The AMA’s 2016 Annual Conference will feature three keynote speakers, including Linda Boff, chief marketing officer at GE who will cover Marketing Through Transformation by outlining the key pillars guiding GE's most creative work and how GE constantly evolves its storytelling. Jim Lecinski, vice president, integrated sales and chief ZMOT evangelist at Google will present Winning in the New Normal: The Five Key Questions Marketers Should Be Asking Now, using practical examples and tips that marketers need to know today. BV Pradeep, global vice president, consumer and marketing insight at Unilever will present Understanding People, Not just Consumers – the Real Competitive Edge, highlighting the importance of understanding our consumers as people first.

AMA’s three-day conference, includes more than 25 innovative sessions and tutorials from notable marketing experts at Hyatt Hotels, LinkedIn, Jim Beam, Coca Cola Freestyle, Shinola, Hershey, SAP and others.

New for 2016, is Growth Hack Live, Attendees will learn to grow their business as Chris Franco, founder & CEO of Woodridge Growth, takes on marketing and branding growth challenges in real time.

Marketers wishing to attend the AMA Annual Conference can register online at http://bit.ly/1fe7tHs. Early bird registration saves $200 per person and ends Wednesday, September 7, 2016. Rates are available for AMA members, non-members and groups.

The AMA Annual Conference is presented by Bates Creative, Edelman, Strativity and Unleashed Technologies. It is also generously sponsored by DatabaseUSA, West Virginia University Reed College of Media and the Promotional Products Association International (PPAI).

For live updates, follow the conference hashtag #AMAAnnual16 via the Twitter handle @AMA_Marketing. For more information on these sessions, including times and description of the material to be presented, view the conference schedule online at http://bit.ly/2aRuUH2. For general information on AMA’s Annual Conference in Orlando, visit the conference website at http://bit.ly/1fe7tHs.

About American Marketing Association (AMA)
The AMA is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.

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Lauren Russ