Conversica to Exhibit and Present at LeadsCon, the Definitive Conference for Performance Marketers

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Company to present joint session with customer KnowledgeVision on tips for maximizing the ROI from lead generation

It's a presentation not to be missed!

Conversica, the only provider of artificial intelligence-based lead engagement software for sales and marketing, is exhibiting and speaking at the LeadsCon conference taking place this week in New York. Conversica customer Sue Zaney, VP of Marketing at KnowledgeVision, will reveal how her automated sales assistant is turning more leads into sales opportunities in her presentation "Best Practices for Generating, Managing, and Leveraging Your Hard-Earned Leads" along with Rob Anderson of A & B Financial Group and Gary Gerber of Conversica.

This session at LeadsCon New York will help attendees:

  • Gain insights into how best to manage and act on both organic and purchased leads
  • Understand the metrics behind the 4 P’s of successful lead engagement
  • Discover practical steps to maximize ROI on leads
  • Learn how to benchmark lead engagement efforts against industry peers

The Conversica® software is helping both lead providers and lead consumers identify the best leads and the most effective lead sources in industries such as financial services, B2B technology, education and more. The company’s artificial intelligence powers automated sales assistants that contact, engage, nurture, qualify and follow up with leads via natural email conversations with no human intervention required. Conversica customers like KnowledgeVision identify the hottest leads, track the best lead sources, re-engage old leads and get a higher return on their marketing investment.

"We are excited to be back at LeadsCon in New York," said Carl Landers, CMO at Conversica. "It’s the place for performance marketers to discover how automated sales assistants are converting more leads into more sales. I’m particularly excited to have our successful customer Sue Zaney of KnowledgeVision share her best practices with conference attendees. It’s a presentation not to be missed!"

LeadsCon attendees are invited to visit the Conversica booth for a live product demonstration and a chance to win one of the company’s hourly tablet giveaways.

Those not attending LeadsCon can learn more about Conversica at and download their own complimentary copy of the latest "Sales Effectiveness: 4 P's of Lead Follow-Up" report at

About Conversica

Conversica is the only provider of lead engagement software for marketing and sales organizations powered by artificial intelligence. Conversica's automated sales assistant automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. The sales assistant interprets the lead's intention and sentiment in email replies and extracts key information, such as phone numbers and the best time to call, answers questions, and then expertly hands off the lead to the appropriate salesperson to close the deal. As a result, Conversica customers find their next customers more quickly and efficiently, with no leads left behind.

Used by more than 15,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than $8 billion in revenue. Recognized by Gartner as a 2016 Cool Vendor in CRM for Sales, Conversica is a portfolio company of Kennet Partners and Toba Capital, and is headquartered in Foster City, California.

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Gary Thompson
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