FunnelCake Announces First Marketing Operations System (MOS)

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FunnelCake builds next-generation analytics on Microsoft Azure delivering end-to-end view of revenue conversion to B2B marketers.

With zero effort, FunnelCake proves which campaigns contribute to revenue - while also delivering important operational insights.

FunnelCake announces the first Marketing Operations System to deliver B2B marketers an end-to-end view of revenue conversion and campaign performance. Taking advantage of big data and machine learning capabilities of the Cortana Intelligence Suite on Microsoft Azure, FunnelCake provides easy-to-read, actionable reports on marketing return on investment (ROI) by connecting data across popular systems, like Salesforce and Marketo.

“FunnelCake is based on my experience leading marketing operations for a SaaS company where reporting on performance required massive spreadsheets and dozens of hours,” said Marko Savic, CEO and Co-Founder of FunnelCake. “With zero effort, FunnelCake proves which campaigns contribute to revenue – while also delivering important operational insights.”

Designed for B2B marketers, FunnelCake comes preconfigured with reports for revenue-based performance metrics, including cost per lead, cost of customer acquisition, lead velocity, and full-funnel conversion rates. Setup takes just a few minutes and there’s no code to add to your website or complex installation for IT to maintain.

FunnelCake gives you attribution for the complete buyer journey. By identifying your common personas, FunnelCake links them to offline and online campaigns, content, and sales activities — then connects those activities to your full funnel. FunnelCake also aggregates and cleans your data solving another perennial marketing problem.

“The expected gains in agility and advanced analytics for B2B marketers by FunnelCake is the kind of business value that solutions built on the Cortana Intelligence Suite can deliver,” said Herain Oberoi Director of product management, Microsoft Corp.

FunnelCake is available in a pilot program now, with integrations for Salesforce CRM, Oracle Eloqua, Marketo, Salesforce Pardot, HubSpot Automation and CRM. General availability is expected in Q4 2016. To join the pilot program, visit getfunnelcake.com

About FunnelCake
FunnelCake gives marketers end-to-end view of revenue conversion and campaign performance. FunnelCake is creating the first Marketing Operations System (MOS) for B2B marketing teams.

Media Contacts:
hello(at)getfunnelcake(dot)com

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Marko Savic
@getfunnelcake
since: 10/2014
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