ÊTRE, the World’s Most Functional Activewear, Launches on Kickstarter

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Startup develops activewear that comfortably holds personal items during workout

ÊTRE - The world's most functional activewear

"The name Victor Legend is a mashup of “victorious” and “legendary”, because that’s how you should feel every time you workout. Our proprietary waistband lets you be fit, be active, and be free."

Today Victor Legend launched on Kickstarter with its flagship line of activewear, ÊTRE. ÊTRE has bottoms for both men and women, with three styles: Compression Leggings, Track Pants, and Shorts.

ÊTRE’s sturdy non-slip waistband comfortably holds all personal items and does not budge during even the most intense workouts. Each pair features a large, yet sleek 300-500ml water bottle pocket, a secure credit card holder, a keyholder, and a waterproof back pocket large enough to fit an iPhone 6 Plus.

Victor Legend is the third brand created by Australian entrepreneur Bex Greenwood, and the first to launch on Kickstarter. The idea for ÊTRE was born when Greenwood grew tired of struggling to carry all her stuff while out running.

“When I went running, I was tying my chunky keys to my shoe lace, wrapping my dog’s leash around my shoulders, and wearing one of those armband phone holders that feels like getting a blood pressure test so I could listen to music, “ Greenwood said. “Plus, I had nowhere to keep a water bottle and was paranoid about carrying my credit card even though I needed it while I was out. So I figured out a streamline solution.”

During ÊTRE’s development, Greenwood formed relationships with partner factories of top tier brands, such as Nike and Lululemon, to ensure all finished garments are high quality.

“The name Victor Legend is a mashup of “victorious” and “legendary”, because that’s how you should feel every time you workout,” Greenwood said. “And Être is “to be” in French. Our proprietary waistband lets you be fit, be active, and be free.

ETRE’s Kickstarter campaign runs from August 30 until October 9, 2016. Early bird leggings and shorts are available for $79 USD, and early bird track pants are available for $89 USD. The estimated delivery date is December 2016. For a full rundown of the pledge levels visit the Kickstarter page.

Media wishing to interview Greenwood should contact PR agent Jackson Wightman at jackson(at)properpropaganda(dot)net or (514) 605 9255.

Media Contact
Jackson Wightman
Proper Propaganda
(514) 605 9255
jackson(at)properpropaganda(dot)net

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