Perks | Channel Hosts Online Workshop Discussing Holistic Approaches in Sales Incentives

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Are cash rewards the only effective sales incentives? Perks | Channel’s latest webinar explores the benefits of monetary versus choice-based incentive programs.

Claudio Ayub, Perks VP of Channel Strategy
Incentive programs should inspire, motivate and encourage participants to perform better and realize their true potential. A holistic rewards program that includes both monetary and non-monetary incentives will appeal to all your partners.

Perks | Channel, a premier provider of channel incentive programs, announced a new webinar scheduled for September 22, 2016. The webinar, Why Cash is Not King in Your Channel Incentive Programs, delves into the psychology of sales incentive programs to ask what really motivates channel partners and their employees.

In this webinar, VP and Chief Channel Strategist, Claudio Ayub along with CMO, Deb Broderson, will share different approaches to reward programs and best practices with the aim of promoting the highest possible level of channel partner engagement and performance.

Participants will learn:

  •     the five elements of a successful channel rewards program
  •     how to align the reward program to channel partners and their employees
  •     the psychology of participant engagement
  •     the phases of an effective communication strategy
  •     ten golden rules of channel incentive success.

Ayub states that B2B inside sales are missing the mark with cash-only incentives. “Channel incentive programs are a powerful tool to foster greater loyalty and drive targeted behaviors. However, many plans fail to achieve what they set out to accomplish because they take a one-size-fits-all approach.” Ayub went on to say, “Incentive programs should inspire, motivate and encourage participants to perform better and realize their true potential. A holistic rewards program that includes both monetary and non-monetary incentives will appeal to all your partners.”

People interested in participating in the conversation can register on the company’s website, Perks.com.

About Perks | Channel
Perks │Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 7.5 million users, Perks | Channel takes the guesswork out of channel incentives and loyalty programs.

Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ platform.

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Deb Broderson
Perks
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