Top Ranked Game-Changing Marketers Take the Stage at DMA’s &THEN to Discuss Data, Tech and Marketing’s Next Reset

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Shante Bacon, Jamie Gutfreund, Cassidy Blackwell and Matt Marolda Headline Oct. 17 Panel in LA

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&THEN, the reinvented DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed. &THEN takes place in Los Angeles,

“&THEN is the one industry event that brings together the leading thinkers across the entire ecosystem of demand side and supply side and from across all sectors of our economy to look into the near term future and explain what’s coming."

Across the c-suite, executives are confirming that the pace of technology will change their industry in dramatic ways within three years. Fully 86% reported in Accenture’s Technology Vision 2016 said the pace of technology change will increase at an unprecedented rate over the next three years. Against this backdrop of perpetual technology resets, DMA has gathered four game changers in data, technology and marketing to project through their respective lens the game changing moments in front of the data and marketing industry at its annual event &THEN, taking place in Los Angeles, CA at the L.A. Live complex from October 16-18, 2016.

On Monday, Oct. 17, these four technology and innovation pace-setters will share their views in the &THEN Inspiration Panel titled “What’s NeXt: A Look into the Lens @ 2017 and Beyond”:

-Shante Bacon, Founder and CEO of the 135th Street Agency: Four-time winner of NAMIC Excellence in Multicultural Marketing Awards award, Bacon also is a 40 under 40 in Business Jet Magazine winner; and an ESSENCE “Top 21 innovative business women under 40” winner

-Jamie Gutfreund, Chief Marketing Officer, Wunderman: Her commentary on digital content, e-commerce and millennial marketing strategies has been covered by AdWeek, CNBC, Forbes, and the Wall Street Journal; she was named by ELLE Magazine as one of 2015's “Women to Watch"; and she is a featured speaker for the Milken Institute Global Conference, The Future of Story Telling and the Berggruen Institute.

-Cassidy Blackwell, Senior Manager Brand Marketing, Walker & Company Brands: Named one of Fast Company’s Most Creative People in 2016, Blackwell is dedicated to empowering and educating men and women of color about their options in health and beauty.

-Matt Marolda, Chief Analytics Officer, Legendary Entertainment: A data technologist and business executive, Marolda has pioneered analysis software across the sports, entertainment and marketing industries propelling data and analytics to new levels in c-suite decisions.

“&THEN is the one industry event that brings together the leading thinkers across the entire ecosystem of demand side and supply side and from across all sectors of our economy to look into the near term future and explain what’s coming,” said Paul McDonnough, DMA’s VP of Conferences & Events. “Moreover, we’ve curated this panel in a cross-pollination strategy with top marketers across rankings and awards from Fast Company to AdWeek to Forbes.”

The “What’s NeXt” panel is comprised of industry leaders on the cutting edge of tech and data in marketing. “Marketers need to take a step back from the ‘innovation arms race,’” said Gutfreund. “Having the most sophisticated tech-stack won't build businesses, using technology to create consumer experiences that matter will.” A December report from A.T. Kearney found that companies will need 33 percent more big data talent to meet the challenges of the next five years.

In his role at Legendary Entertainment, Marolda heads a 50-person Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Marolda’s team will use microtargeting in the marketing of a film to deploy “tens of thousands” of mini ad campaigns to see which drive the best consumer response, he told the Boston Globe in March. “You want to put it in the best position to succeed. We’re just trying to increase our odds and be smarter.” In Accenture’s Technology Vision survey, 82% of executives were pressed to reinvent and evolve their business to fight off disruption from competitions.

The “What’s NeXt” panelists are not only leading martech and adtech change; they’re also at the front of leading change for social good. Bacon, interviewed by Ad Age in July, says that marketers can “absolutely” heal the racial divide in the U.S. “There is no risk in participating in a solution-oriented collective strategy. The real risk is in allowing these divides to grow and get bigger. Everyone is affected, therefore everyone should do their part in bringing about evolution and resolution to these challenges. If they don't know where to start, let's have a conversation and get each other started.”

About &THEN, The DMA Annual Event:

&THEN, the reinvented DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed. &THEN takes place in Los Angeles, CA at the L.A. Live complex from October 16-18, 2016.

About DMA (http://www.thedma.org): Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data; innovating to bring solutions forward for marketers’ most vexing challenges; educating today’s marketers to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

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