Direct Cellars Reports Double Digit Growth in The Wine Industry

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New direct to market business model.

Direct Cellars

Direct Cellars Wine Club

We feel strongly that customer service and satisfaction drive retention which is the key to the long term growth.

Direct — Today at the Headquarters, Direct Cellars announced the immediate availability of which enables wine club members to revenue share in the company’s explosive growth in the wine industry.

“Our referral program and aggressive marketing plan has proven effective at reaching new consumers,” said Peter Sperling, President at Direct Cellars.

Positive Customer Impact
Many customers have already benefited from utilizing Direct Cellars LLC, a wine club, recently committed to a soft launch of the new marketing campaign in the early second quarter of 2016. The company had consistently satisfied its members for years and accordingly enjoyed an extremely high retention rate of over 90%, but struggled with stagnant growth prior to the relaunch. Direct Cellars reports that as of the end of Summer 2016, the soft relaunch has been successful and has more than doubled membership each month since its introduction, while at the same time maintaining the same high retention rates. The company attributes this success to the placement of wine club members into an active position to earn revenues by sharing their wine club experience and making referrals to the wine club. With their memberships, wine club members receive two or four bottles per month sent directly to their home or place of work. Customers can stop paying monthly for their memberships with as few as three referrals.

“We feel strongly that customer service and satisfaction drive retention which is the key to the long term growth,” said David DiStefano, Founder, Direct Cellars. “It took us years to reach 200 members. Now we see hundreds of new members join in a single weekend.”

Direct Availability
Direct Cellars, LLC operated as a traditional wine club satisfying its members, but struggling with growth. Since its commitment to the soft launch and the introduction of which provides incentives to both customers and members to identify people that want to sample wines from all over the world and make referrals, Direct Cellars has found that leveraging the inherent social nature of the wine experience was the key to its success. Members are joining nationwide with record setting participation. Memberships are up over 1000% and wine producers are starting to take notice of Direct Cellars as a viable avenue for the introduction of their own premium select wines.

Founded in 2014, Direct Cellars is a privately held corporation offering memberships in the US as a sole competitor in this space utilizing this direct marketing model. The company offers a range of products and services designed to serve vineyards, producers and customers as a wine sampling club which is sweeping the nation.

Direct Cellars and Direct are registered trademarks or trademarks of Direct Cellars in the United States. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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Nadia Pochtaruk
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Direct Cellars
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