Boise, IDAHO (PRWEB) September 09, 2016
Kount Inc., a leading fraud prevention solution provider, has announced the addition of two new U.S. Patents to its growing portfolio of intellectual property and continued innovation in the online and mobile payments space. Kount received US Patent 9,183,567 “Collecting Information Regarding Consumer Click-Through Traffic,” on November 16th, 2015 and US Patent 9,430,778 “Authenticating Users for Accurate Online Audience Management,” on August 30, 2016.
The first patent enables the collection of context information about users’ click-through traffic and device use. Unlike device fingerprinting traffic, this technology is difficult to block and allows merchants to collect more accurate contextual and behavioral information about their customers. The second patent covers a method that analyzes customer behavior based on multiple transactions and authenticates users based on their activity. User activity can be used to verify legitimate users and ensure no fraudulent identities are being used. Both of these patents encompass methods that curate a digital customer base, which has become increasingly important to online and mobile businesses. The patents join more than 20 other patents in Kount’s existing collection of intellectual property, complementing the company’s existing device fingerprinting and proxy piercing tools.
“The addition of these two patents reinforces our ongoing commitment to developing comprehensive solutions for our customers so that they don’t have to rely on piecemeal technologies,” said Kount’s Chief Operating Officer, Rich Stuppy. “We look forward to continuing our research and growing our portfolio to keep our technology and customers ahead of fraud.”
Unlike other fraud prevention tools, Kount includes system identification, data collection, credential verification, payment fraud control and risk analysis all in the same tool, providing merchants with a complete fraud prevention and management system. Kount anticipates additional patent applications will be filed throughout the year to expand its intellectual property portfolio and further enhance the company’s offerings.
Kount makes it easy to prevent fraud for any type of card-not-present transaction, including those made on desktops, tablets, mobile wallets, apps, and other online payment platforms. Its solutions enable merchants to reduce the negative effects of fraud and avoid losing out on genuine orders that can be mistaken as fraudulent. With fraud minimized, merchants can increase sales without the risk associated with mobile or online payments.
Kount helps businesses boost sales by reducing fraud. Our all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed billions of transactions and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit http://www.kount.com.