“Escape Alcatraz” Drop Ride Under Construction Beneath San Francisco’s Fisherman’s Wharf

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New multimillion-dollar underground attraction and show from Merlin Entertainments set to debut over Halloween Weekend

Opening this Halloween Weekend!

Experience the new "Escape Alcatraz" Drop Ride and Show at San Francisco's Fisherman's Wharf

The ONLY attraction of its kind in North America opens this Halloween Weekend

Escape Alcatraz” – a brand new drop ride and show located in a staggeringly large underground space below Fisherman’s Wharf, debuts this Halloween Weekend at The San Francisco Dungeon. The new ride creates a thrilling finale to the sixty-minute Dungeon experience complete with fresh sets, script, characters and costumes that culminates in a heart-pounding drop ride simulating a jump from the infamous island prison into the frigid and choppy waters of the San Francisco Bay.

Construction of the new drop ride and permanent attraction is currently underway below sea level. The Dungeon must first break down several walls in order to accommodate the new ride within its existing 25,000 square feet of underground space, then build new rooms, staging, and sets around it. Engineered by Swiss-based WillTEC, the custom-built ride height totals 23 feet with a drop of just over 11 feet. The ride will hold a total of 18 passengers per drop, with a ride time of approximately 33 seconds, while a snug lap bar provides passenger safety in two gondolas, each holding nine passengers at a time.

Over $2M was spent to build this new and only ride on Fisherman’s Wharf including the conception, construction, shipping, installation, new sets, costumes, technical training, and more. Nothing else like The San Francisco Dungeon or the new “Escape Alcatraz” drop ride exists in the entire country, making this the first and only family-friendly attraction of its kind in the United States to be created by Merlin Entertainments.

The new “Escape Alcatraz” drop ride and show will be unveiled to the public over Halloween Weekend, offering a one-of-a-kind way to celebrate the holiday and enjoy something brand new directly under San Francisco’s iconic Fisherman’s Wharf. Elaborate sets with simulated grass and foliage create an authentic re-creation of an Alcatraz cliff complete with barbed wire on aged wooden supports, sooty brickwork, and splashes of mud. Sounds of distant thunder, sea gulls, sea lions, crashing waves, and the hum of the prison echoes around a room filled with the smell of briny sea air. Detailed prison guard costumes, sharp and irreverent script writing, and hilarious visitor interaction and engagement make the show and build-up to the (optional) drop ride that much more genuine and thrilling.

As visitors depart the popular “Ghosts of Alcatraz” scene they’re marched through a dimly lit corridor into a stark and foreboding and immersive processing room. Realistic prison set pieces and props, including posters of prisoners and the prison’s rules, surround them as they’re fingerprinted and processed as prison inmates by a grim and not-so-friendly guard. As is true with all Dungeon shows, visitors will also learn a bit of true history surrounding 1915 Alcatraz and its infamous past.

Next, prisoners are shuffled out to the desolate prison yard where they find themselves joining an escape attempt as a storm rages above. Cue the sirens, barking dogs, shouting guards, and the scream of bullets flying past. Searchlights sweep across the faces of trapped prisoners who… desperate to escape The Rock… now face a jump… into the deathly San Francisco Bay… and DROP! Lucky prisoners successfully “Escape Alcatraz” and complete their journey through The San Francisco Dungeon with the option of taking home a souvenir photo of their surprised and exhilarated faces on the drop ride experience upon exiting through the gift shop.

What: The San Francisco Dungeon’s new “Escape Alcatraz” drop ride and show:

When: Opening on Halloween Weekend - Friday, October 28 at 11 a.m. Shows run continuously, 365 days a year.

Where: Fisherman’s Wharf at 145 Jefferson Street, San Francisco, CA 94133

Cost: The San Francisco Dungeon admission starts at $22 for adults, with lower rates for SF Bay Area residents, youth, seniors, students, teachers and the disabled. For best pricing, visit http://www.thedungeons.com/sanfrancisco.

NOTE: The first 300 guests to arrive in a Halloween costume on opening day receive free admission.

Media visits: Conducting behind-the-scenes media ‘hard hat’ tours throughout the construction process. Please contact Trisha or Cameron to coordinate.

About The San Francisco Dungeon
The San Francisco Dungeon is the first attraction of its kind in North America and brings to life the stories of the Barbary Coast with a full theatrical cast, special effects, gripping storytelling, 360-degree sets and an underground boat ride. The San Francisco Dungeon is the ultimate live action journey through the Bay Area’s murky past where the audience is part of the show. The attraction is open at 10 a.m. 365 days a year and located on San Francisco’s Fisherman’s Wharf at 145 Jefferson Street. Fully-ADA accessible. Best for ages 10 and up. For more information, visit: http://www.thedungeons.com/sanfrancisco.

About Merlin Entertainments
The leading name in location-based, family entertainment and the world’s second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/four holiday villages in 23 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 26,000 employees in peak season. Visit http://www.merlinentertainments.biz for more information.


Contact Mortar Agency for tours, photos and more information:
Trisha Clayton, 415-346-4565

Cameron Rogers-Polan, 310-995-0045

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Trisha Clayton
Mortar Agency
+1 (415) 346-4565
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