Global Market Research Firm Psyma International Appoints Charles Schembri to Lead U.S. Financial Services Practice

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Psyma strengthens U.S. Finance Practice with the appointment of new Vice President.

Psyma International, a global provider of custom marketing research and top 50 market research firm noted by the American Marketing Association, recently appointed Charles Schembri as Vice President of its U.S. Financial Services Practice.

Based in the greater New York area, Charles is responsible for providing customers with business intelligence and resources to better understand the evolving competitive landscape. Leveraging more than ten years of experience in marketing, business intelligence, and competitive strategy in the financial services industry, he will direct companies with a pathway towards reduced risk, performance improvements, and increased revenue and profitability.

New market entrants and innovators, coupled with disruptive transformations in the financial services industry in the US, Europe and around the world, present challenges and opportunities that require stakeholders to possess superior advice, insights and information to maintain a competitive edge. Charles’ appointment supports Psyma’s continued growth in providing specialized research services to key markets such as automotive, healthcare, pharmaceuticals, and finance, that require deep localized understanding and highly experienced researchers with the right techniques to gather and report valid results and marketable findings.

“This U.S. appointment strengthens Psyma’s commitment to our global financial services capabilities in a fast-changing business environment,” notes Jeff Judek, CEO Psyma International. “Hiring Charles also confirms our commitment to adding superior talent within our firm to support the strong partnerships with our clients around the world.”

Before joining Psyma International, Charles was responsible for the sales, development, marketing and delivery of multi-client financial research at TNS. Here, he led numerous large domestic and global custom research engagements focused on growth and developed strategic change within client organizations.

Earlier in his career at Greenwich Associates, Charles partnered with banking clients to drive tactical research applications and was responsible for information collection, segmentation and conveyance specializing in North American commercial, corporate, and investment banking. In addition to his work experience, Charles holds a BA in Economics from Purchase College and an MBA from Hofstra University’s Zarb School of Business.

About the Psyma Group
The Psyma Group of companies is an independent, global, custom marketing research provider that offers creative research solutions to the Financial, Healthcare, Automotive, Consumer and B2B industries. The Psyma Group of companies has provided global strategic and brand consultancy for nearly 60 years. Our organization operates 17 offices in North America, Latin America, Europe and Asia and employs close to 300 research professionals. The Psyma Group was ranked a top 50 Global Market research firm by the AMA in 2016. For more information, please visit us at http://www.psyma.com.

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Charles Schembri
Psyma International Inc
+1 610-992-0900 Ext: 116
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