As consumers move into the driver's seat, marketers and innovators need and want to be closer to their customers
Boston, MA (PRWEB) September 15, 2016
Kathy Ofsthun recently returned to Chadwick Martin Bailey (CMB) as VP of Qualitative Strategy + Insights after spending almost 5 years at C Space as VP of Client Services. Ofsthun is back to head up CMB’s expanding Qualitative practice, with responsibility for growing clients’ businesses by bringing them closer to their customers.
“We're very excited to have Kathy in this role,” said Anne Bailey Berman, President and CEO of CMB. “Her diverse strategic experience, and talents as a collaborator and leader, are a tremendous asset to our clients as we expand our capabilities and increase the value of our insights and recommendations.”
Ofsthun brings a wealth of experience and knowledge in qualitative methods, qual/quant synthesis, and creating connections and strategic partnerships. Her deep research expertise was developed through two decades of work with multinational companies, including a year in Shanghai managing the C Space APAC office. Her work has focused on topics as varied as New Product Development, Shopper Insights, Packaging, Brand Positioning, and Segmentation.
"I’m thrilled to rejoin CMB at this exciting time,” said Ofsthun. “As consumers move into the driver's seat, marketers and innovators need and want to be closer to their customers, understanding who they are, hearing their needs and incorporating their ideas. By including customers in co-creation of new products, communications development and more, brands can either fail faster or adapt and succeed. I look forward to helping clients leverage the voice of the consumer in order to achieve growth.”
About Chadwick Martin Bailey
CMB is an AMA Gold Top 50 market research and consulting firm partnering with a select group of the world’s leading brands. Founded in 1984, CMB collaborates on game-changing initiatives including market identification, segmentation, invigorating brand health, rejuvenating tired trackers, driving loyalty and advocacy, and product and service development. For more information visit http://www.cmbinfo.com.