DoD Chooses UbiCare as Pregnancy, Parenting and Breastfeeding Education Solution

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The Defense Health Agency (DHA) of the Department of Defense (DoD) chose Total Engagement Solutions company UbiCare to provide pregnancy, parenting and breastfeeding digital education to military beneficiaries and staff at all 50 Military Treatment Facilities (MTFs) that deliver babies worldwide.

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The developmental, transitional crisis associated with becoming parents can be overwhelming, especially during a time of war and being part of the military system.

The Defense Health Agency (DHA) of the Department of Defense (DoD) chose Total Engagement Solutions company UbiCare to provide pregnancy, parenting and breastfeeding digital education to military beneficiaries and staff at all 50 Military Treatment Facilities (MTFs) that deliver babies worldwide.

It is an expansion of the DHA’s former “eParenting” program that nearly doubles the agency’s commitment to the education and satisfaction of both patient beneficiaries and staff. The new program is called the Pregnancy and New Parent Knowledge Management Program (PNPKM).

LCDR Sharon D. Evans, U.S. Navy, Retired explains:
“Pregnancy and childrearing, in general, is one of the highlights of adult life, but the developmental, transitional crisis associated with becoming parents or adapting to the parental role can be overwhelming, especially during a time of war and being part of the military system.”

Through this program, military expectant and new parent beneficiaries receive evidence-based support specific to their stage of pregnancy or their child’s age (through age 3), as well as breastfeeding guidance, tips and resources directly from their MTF. By expanding the program across all MTFs, DHA is investing in providing equal care to all beneficiaries.

One new parent at William Beaumont Army Medical Center says, “This is the first time I've ever had this much information provided to me, which really helped with some questions I had. Thank you very much for showing you care about me and my child.”

Evans adds, “Our families need our service. The reliable education and regular communications can support them in ways we never dreamed possible and can make a difference for them right now.”

Feedback from military beneficiaries enrolled in the program has revealed significant improvements in patient preparedness, confidence and satisfaction. Among the beneficiaries:

  •     84% take better care of their child
  •     77% are more confident to care for themselves
  •     80% have a stronger hospital connection
  •     76% are better prepared for appointments

DHA has further invested in their clinical team, for the first time providing all MTFs with UbiCare’s breastfeeding education solution designed for staff. This module specifically trains and engages staff on promoting exclusive breastfeeding among new military parents and meets the Centers for Disease Control and Prevention’s Healthy People 2020 breastfeeding goals. The addition of this module supports DHA’s dedication to staff and its belief that patient satisfaction starts with staff satisfaction.

With the complete program for beneficiaries and staff in place across all MTFs, DHA has empowered the MTFs to increase care consistency, reliability and patient satisfaction throughout the Services.

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About UbiCare

UbiCare provides total engagement solutions enabling hospitals to be at the forefront of patient-centered innovation and value-based care through targeted education, mobile connections and real time data. For more information, visit http://www.ubicare.com.

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