The Most Easily Implemented Marketing Automation Software According to G2 Crowd Fall 2016 Rankings, Based on User Reviews

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G2 Crowd finds ActiveCampaign tops highest overall implementation ratings

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G2 Crowd, the world’s leading business software review platform, today released the Fall 2016 Marketing Automation Software Implementation Index report to help businesses quickly identify the most easily implemented marketing automation products. ActiveCampaign received the highest overall implementation score with an 8.94 out of 10. The average score for the 30 products included in the report was a 7.85.

A product’s implementation score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of implementation-related review questions. The implementation score is affected by the following (in order of importance):

•Customer satisfaction with the set-up process for each product based on reviews by G2 Crowd users
•Amount of time (in months) required for each product to go live based on reviews by G2 Crowd users
•User adoption percentage based on reviews and by G2 Crowd users
•Implementation method used by customers according to answers by G2 Crowd users
•The number of reviews received on G2 Crowd; buyers trust a product with more reviews, and a greater number of reviews indicates a more representative and accurate reflection of the customer experience.

About the Marketing Automation Software Implementation Index report:

•The report is based on more than 4,330 reviews written by business professionals.

•Of the 101 products listed in G2 Crowd’s marketing automation category, the ranked products each received a minimum of 10 reviews and five responses for each of the implementation-related questions in G2 Crowd’s review form.

About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform, leverages more than 100,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd’s site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to

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Adam Beeson
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