NaviStone has developed a way to evaluate the quality of the traffic, and then match the browser and visitor data to a postal name and address to facilitate higher response direct mail campaigns.
Cincinnati, Ohio (PRWEB) October 03, 2016
Queen City Angels (QCA) today announced an investment in NaviStone®, a Cincinnati-based provider of “digital to print” website visitor tracking technology for direct and digital marketing companies. NaviStone Prospecting identifies "intent to buy" from website browsing activity, creating a group of 90%+ unique new direct mail prospects. The company will use QCA’s investment to support ongoing marketing efforts and add staff that can support key functions.
NaviStone’s core technology was born out CohereOne, a full service direct and digital marketing agency, after finding a hole in the marketing and media world. Website visitors that become engaged in the website leave a strong signal of intent. Historically that signal is responded to with digital display ads. NaviStone has developed a way to evaluate the quality of the traffic, and then match the browser and visitor data to a postal name and address to facilitate higher response direct mail campaigns. CohereOne spun off NaviStone on May 1, 2016.
“As a young company, we have work to do on all fronts, from product and market development, to data science elements and personalization,’ said Allen Abbott, Chief Sales and Marketing Officer. “QCA is known for providing good business counsel, so we will lean on them as we continue to grow. We have also been blown away by the magnitude of the effort in Cincinnati to become a tech hub. There are so many local companies and organizations that are committed to supporting local entrepreneurs and setting them up for success.”
“We are very impressed with what NaviStone has accomplished in such a short period of time,” said Tony Shipley, chairman of QCA. “The company has had good results in early product tests with many repeat customers and is now eyeing a number of new market opportunities for its technology. The management team has a clear plan for growing its business, and we are excited to throw our support behind them.”
About Queen City Angels
The Queen City Angels (QCA) is a group of more than 50 experienced accredited investors who provide funding, support and guidance to early-stage growth companies in the Cincinnati area and surrounding region. QCA members, which include former C-level executives and entrepreneurs, draw from their personal operating and management experience to evaluate opportunities and provide on-going mentoring to young businesses with exceptional growth potential. Since 2000, QCA members have directly invested approximately $50 million in nearly 80 portfolio companies. The total capital invested in these companies, including QCA members’ capital, syndication partners’ capital, follow-on venture capital funds and venture debt is in excess of $410,000,000. CB Insight recently ranked QCA second out of 370 national angel organizations. For additional information, visit http://www.qca.com.
NaviStone® provides direct and digital marketers with a revolutionary way to acquire and reactivate customers. Traditional direct marketing contact strategies are based entirely on past purchase behavior, data that loses relevance as it ages. NaviStone® uses proprietary code to incorporate the power of intent, from digital browsing behavior. NaviStone began as a product line of CohereOne, a California-based marketing agency with a Cincinnati office. Its rapid acceptance drove the decision to spin it into a separate company based in Cincinnati. For more information, visit http://www.NaviStone.com.