Deezer Partners With Feature.fm To Become The First On-Demand Streaming Service To Allow Artists To Advertise Natively On Their Platform

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Innovative Partnership Lets Artists Advertise Sponsored Songs in Stream Providing Powerful Exposure To a Targeted Audience

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“Deezer aims to deliver the best experience to consumers in a way that also delivers what artists need to connect to their target audience,” Tristan Rachline, Vice President Ad Sales of Deezer.

Feature.fm, the first native song ad platform, and Deezer, one of the world’s leading music streaming services, announced today the formation of a strategic partnership to enable artists to promote their music as sponsored content directly within the Free Deezer platform. Available to all artists, the service guarantees their songs are listened to by a targeted audience, connecting music fans with great new music while simultaneously supporting artists with unprecedented exposure.

"Radio has always been the most powerful place to break an artist, but it’s always been inaccessible to most artists,” said Lior Aharoni, Founder and CEO of Feature.fm. “The way people listen to the radio has changed and our mission is to be the new radio promotion tool in the music streaming era, allowing talented artists of any size to get airplay where people now consume music.”

Deezer is a groundbreaking global streaming platform originally founded in Paris that gives fans unlimited access to music, including from major labels such as EMI, Sony, Universal Music Group and Warner Music Group. Deezer users can enjoy music on their computer, tablet, or phone, allowing them to access their library at all times. The platform also offers Flow, the most personalized soundtrack that includes both old favorites as well as new tracks.

“Deezer aims to deliver the best experience to consumers in a way that also delivers what artists need to connect to their target audience,” said Tristan Rachline, Vice President Ad Sales of Deezer. “The launch of this service means artists can easily integrate their music into the Free Deezer platform, reaching the right audience at the right time. Deezer’s technology has always been driven by innovation, superior design and functionality, so we are delighted to collaborate with Feature.fm to further enhance both the user and artist experiences.” 

The intuitive, self-service platform allows talented artists of any size to get their music heard by the right audience and receive analytics tailored specifically to help them build their audience.

"Feature.fm has been an incredible asset to me as a new artist and holds the potential to give artists of all sizes access to reach fans in streaming services,” said Skrizzly Adams, Independent Artist and Feature.fm user. “I'm thrilled to see Deezer innovating by opening access for artists to advertise and think every streaming service needs to offer this to the artist community.”

ABOUT FEATURE.FM
Feature.fm is the first native ad platform built exclusively for music, opening access for artists to promote their music everywhere fans are listening to, discovering, or engaging with music. Artists get powerful exposure while streaming services open a new revenue stream on without hurting the user experience. Feature.fm was founded by graduates of an elite technology program in the Israeli Army and includes years of industry experience in music. http://www.feature.fm

ABOUT DEEZER
Deezer is the first truly worldwide digital music streaming service in over 180 countries, with over 6 million subscribers worldwide.  Deezer is at the forefront of a music revolution, allowing fans instant access to the largest streaming music catalogue in the world, with more than 40 million songs and 40,000 podcasts on any device. Combining the best of man and machine, Deezer's global editorial team searches for the best music around the world and its algorithmic recommendations help fans discover music they will truly love. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV. For the latest news on Deezer, go to Deezer.com/company/press.

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