Hiro Baby Launches Personal Assistant App for Parents

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Full-service app leverages emerging technologies to make parenting easier

"Parenting is a significant challenge that isn’t getting easier," said Philip Buckendorf, CEO and cofounder of Hiro Baby. "We want to change that by helping to bring greater work-life balance to stressed-out parents, and more quality-time for families."

Hiro Baby (http://www.hirobaby.com), the only full-service personal assistant app designed specifically for new and expecting parents, today announced the launch of their first mobile app, available for iOS. This all-mobile experience offers proactive support for parents through an interactive messaging interface, and is available for iPhone, iPod Touch, and iPad devices running iOS 9 or higher.

Four million babies are born in the U.S. each year, with an increase from 25% to 60% of dual-working families in just one generation. Compounded by shrinking support networks, parents are challenged to navigate a $50 billion+ baby product market while juggling the responsibilities of work and managing their household. Stress, sleepless nights, and job pressures only add to the difficult nature of their roles as parents, often leading to health issues and loss of productivity.

"Parenting is a significant challenge that isn’t getting easier," said Philip Buckendorf, CEO and cofounder of Hiro Baby. "We want to change that by helping to bring greater work-life balance to stressed-out parents, and more quality-time for families."

Hiro Baby is evolving the support structure for new and expecting parents by providing proactive information on upcoming milestones, answering their questions and addressing concerns, and providing personalized product recommendations. With the app, parents can receive the information and context they need to make confident decisions for their family, while saving time by offloading tasks and requests to Hiro Baby's team of human agents. Hiro Baby follows a human-assisted AI (Artificial Intelligence) approach that leverages a neural network (LSTM - Long Short Term Memory) and LSI (Latent Semantic Indexing) to suggest responses to user requests, which a human agent then approves or rejects. This makes the human agents significantly more efficient, while at the same time ensuring that the conversations remain personal. Over time, humant agents will help improve the AI by training it on more data/interactions.

Hiro Baby was founded by Philip Buckendorf and Xavier de Ryckel, who moved from Europe to found GoodTime Labs in the San Francisco Bay Area, a startup company which also developed Downtown (http://www.downtownapp.co). Their product-focused team features key engineers in the AI space, as well as parents who curate content to address the challenges of work-life balance they have experienced themselves.

"In an era of self-driving cars, augmented reality, and pioneering to Mars, parenting - a job many adults will take on at some point in their lives - continues to be one of life’s greatest individual challenges," said Xavier de Ryckel, CTO and cofounder of Hiro Baby. "Hiro Baby is endeavoring to leverage technology and developing infrastructures to bring peace of mind and make parenting easier."

Hiro Baby app features:
First-rate personalized service for new and existing parents
Context-based parenting support
Premium product recommendations
Text and voice command user capabilities
Available on iOS devices

Early Hiro Baby users have quickly found value in time and money saved:
"Love Hiro! I have been using it for 30 days now and it has saved me so much time.
No matter if it's finding the right bib or a Halloween custom for my newborn, they had amazing ideas."
Maria A., San Francisco

"I joined in my 3rd trimester and Hiro saved me $120 on my stroller purchase. AMAZING."
Sandra G., San Francisco

About HiroBaby
Ideal for new and expecting parents, Hiro Baby is a personal assistant app featuring built-in AI technology that anticipates and proactively offers product recommendations, resource links, and guidance from pregnancy through a child’s first 12-months. Whatever may be on your to-do list, Hiro Baby is there to help you quickly prepare for your child’s needs every step of the way. The app offers round-the-clock support and unmatched personalized assistance on iOS devices in the U.S. for $20/mo. To learn more, please go to http://www.hirobaby.com.

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John Kim
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